Outcomes to be achieved

This selling skills training programme is outcome based with the following specific outcomes that will be achieved:

Specific Outcome 1: Be Prepared for Success

• The learner is prepared to address the customer by being properly dressed with a professional appearance.
• The importance of personal hygiene is understood by avoiding three no – no’s.
• The characteristics of successful sales people is divided into qualitative and quantitative qualities.

Specific Outcome 2: Approaching the Customer

• The customer is approached in a way that makes them feel comfortable, welcome and wanting.
• The correct language is used during a sales presentation.

Specific Outcome 3: Specific Outcome

• The difference between features, advantages and benefits are defined and different kind of objections are identified.
• Objections are clearly understood for the learner to overcome them satisfactory.