Alcoholism. Bankruptcy. Miserable career. This was life before Liam finally did what we wanted to do: copywriting. It wasn't long after freelancing that he was introduced to the Home Service industry. But it was ResponsiCon 2022 that accelerated his immersion and opportunities in the industry, which led to establishing a business model devoted to providing money-making messaging to Home Service business owners at scale. Now, a sober, fulfilled man on a mission, he's here to spread the word about words (pun intended). Time Stamps 📌[3:25]https://www.shinysherpa.com/?r_done=1&fbclid=IwAR3-GcpSCZwMYdu71otlDV9K49wI_VJPlyEr6F2KzV5sSHlAF_y7DjLF0lo (https://www.shinysherpa.com/?r_done=1) 📌[3:45]Marketing --> "It looks like the $99 guy wrote your follow-ups..." 📌[8:25]Best way to structure copy? 📌[14:13]Subject: Thank you.... You're about to have a great experience! 📌[14:45]Remember to focus on your customer not you! 📌[16:01]Give yourself permission to follow up.. You're not bugging them - you're helping them... 📌[17:09]Make your marketing warm and fuzzy it should be an extension of you.. 📌[22:41]ResponsiBid is a follow up system... 📌[23:05]Who's coming to ResponsiCon 2023? https://responsibid.com/responsicon/?fbclid=IwAR23LOJFcwmnc5wxjV3T5iB2gWlnDDteyv_CnYJxfOdBFbHlkVJNjLF_I4I (https://responsibid.com/responsicon/) 📌[23:37]How to write an email that converts.... 📌[26:21]We should follow up for 90 days... 📌[26:33]The first 9 days frequency is a bit heavier 📌[26:41]Immediately: Email Estimate 📌[26:45]8 hours later: send text 📌[26:53]24 hours: email again 📌[27:01]day 3: text 📌[27:05]day 5: email 📌[27:13]day 6: email 📌[27:25]You are the authority on the customer journey.... 📌[27:37]Day 6: text 📌[28:01]text with typo, then send follow up text correcting the typo 📌[28:21]day 8: email 📌[28:25]day 12: email 📌[28:53]day 16: text message 📌[29:17]day 16: ask them what you haven't addressed 📌[29:21]day 23: email 📌[32:17]Liam says "you have to email your list" 📌[33:41]How to email your list.... Warm up your audience, by saying "hey, we're finally getting with the times... before we start sending you special offers and cool information - if that's not what you're into... Call to Action --> UNSUBSCRIBE 📌[35:17]4 emails = $300,000 in 6 weeks.... 📌[37:29]chiirp 📌[37:49]https://l.facebook.com/l.php?u=https%3A%2F%2Fchiirp.com%2F%3Ffbclid%3DIwAR1nSUdyDsyMKgJOArICpU3nsS_a3D5EtjptTQPCZhHno7ny8Sy-_jHEfjM&h=AT0qBP8EROk0k46U1sSa3mqPDwa4PTxWYCG2OjbiiQQupK6GB_E2GVKNxRelLW2uqem9bIUFFU7IGnOkYj1n9tEP4_AKOEmW1JolWInzdjXpTjoarhJKey_xtcKRCks3UAj8&__tn__=R]-R&c[0]=AT0GdwwLDWZtXQPdUDCExHWkmgcJ47swH8nwa22nnXeThGRt68lPz8MbWbiCbaGoQyJisk9X2xNaycNW3pIzeZT-2GatcIypNuKUr3UeND_5Rj7zmDvzMC-Yovx0nNPp-NJDfA8m5xJMcIBc_FGdXZKdiCRIvIUxeKxkjQ5VESrd4VtbJqHQHqivId_MM9DFXO82NFUQ6q42EtVHop0 (https://chiirp.com/) 📌[43:25]Overcame the discomfort... through bankruptcy & drinking... 📌[45:17]If you can be vulnerable & open up to people... more people want to help! 📌[47:33]Shout out to Melissa Walker! We love you!! 📌[50:37]https://www.goodreads.com/book/show/23500254-the-power-of-vulnerability?fbclid=IwAR2-yDyn-NDANgXhBerpR22aZ5jVOFYVOuI_rH0q6_1bWw4h1Wr70OQ6S2I (https://www.goodreads.com/.../23500254-the-power-of...) 📌[53:09]https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?language=en&fbclid=IwAR3zsLaQUygOKZ-ngXAzRBnl8dPd3XKZGoa6AUrucOKGgUXCPiivHwUDFiM (https://www.ted.com/.../brene_brown_the_power_of...) 📌[54:13]Get a follow up sequence set up... 📌[54:29]https://www.shinysherpa.com/?fbclid=IwAR2nQLf3xmM8DSzJr6ECL-dUGnLAyNQj4EqYaaTUhqJPEAPUkys2VLZwyiQ (https://www.shinysherpa.com/) 📌[54:37]FC4B 📌[58:25]Reach out to Liam --> liam@shinysherpa.com Resources ⇩ ✯Liam O'Dea : https://www.shinysherpa.com/ (https://www.shinysherpa.com/) ✯Tay Meroni (Marketing) with https://powerwashingpalmbeach.com/ (Pure Pressure Washing) ✯Meaghan...