Billy Cline is happily married to Jennifer Cline and the proud dad to 3 boys (2 of which work for him). He founded DFW Door Repair a family business in Dallas Texas in 2009. But didn't start getting serious working on the business and building himself up as a leader until about 3 years ago. Billy is a very competitive person and loves competing against himself in this business. When he's not at work or with his family, Billy loves the outdoors, and especially enjoys fishing. Time Stamp: 📍[4:05]Marketing: How did Billy niche down to doors only? 📍[5:37]How he filled the hole/gap in his market... 📍[6:37]Billy is getting most of his leads from AdWords... He started doing it himself (when it was easier back in 2009). 📍[8:25]How he moved away from home depot installs to doors only. 📍[9:29]Future of DFW marketing for sustained growth... He says be careful not to outrun his cash flow. 📍[13:17]How much to spend on marketing? 📍[13:41]He's a bit nervous because he's married to AdWords 📍[13:45]They spend about 5% on marketing... 📍[17:29]Vertical Track was his 2nd or 3rd event ever... He thought it was going to be like the podcast but the networking aspect was worth the price of admission... 📍[19:45]He went home and figured out his overhead and cost of goods sold numbers. He went into Service Titan and did a 40% increase apply to all 📍[22:53]Biggest sales months back to back... 📍[23:17]May was barely breakeven. June was 32% net profit 📍[27:29]How Billy changed his mindset around money... 📍[29:21]How he changed his negative story from the negative self-talk... That costs too much, that will never work, the government did this... 📍[29:53]He made a conscious decision that he wanted to build wealth and his business is his vehicle to do that... 📍[30:17]Build your circle with people who are going or have been where you want to go... 📍[30:37]You are your own speed bumps and road blocks... 📍[34:49]Get out of your own way... 📍[35:21]How has Billy worked on evolving his mindset? 📍[38:29]How he does estimates from the office not spending all his time out in the field... 📍[40:01]The customer just wants to know... "How much is it going to cost?" Why do you make that hard for them to know? 📍[41:53]https://www.servicetitan.com/?fbclid=IwAR3-oyB1ugxueLr0K18-ZD3sQOAjIZW-TTZG9F7fkRY6rkdCcZusjm2CMbM (https://www.servicetitan.com/) 📍[42:25]His first 3 months he wanted to throw it in the parking lot and set it on fire, it's not intuitive but worth the work... 📍[43:57]How does he get to 6 million in 2023? 📍[44:57]How he put an operations manager in his business... 📍[45:57]https://www.goodreads.com/book/show/8549192-traction?fbclid=IwAR3MvLObHFQl2XW5PB5wNGR9cVk0BTHmeLvicMqH4xATxOE9xU1YeENH_Ck (https://www.goodreads.com/book/show/8549192-traction) 📍[46:49]He searched indeed for an implementor... 📍[47:49]And found one!  📍[49:41]Billy's BHAG (big hairy audacious goal) - 10 Million in sales/year, in 5 years of less. He needs 45 people to do that and he's going to need leaders in his company to do that. 📍[49:57]So he started a leadership book club for his leadership team. 📍[52:57]Do you have a marketing calendar? 📍[55:37]know your costs, raise your prices and get brave 📍[55:53]Think about how you sell to millenials? 📍[56:05]Billy's homework: Change your circle... 📍[56:49]Find someone who believes in you and will encourage you... 📍[57:05]https://www.dfwdoorrepair.com/?fbclid=IwAR21Rpvdm6AkXv9OgSkltP2eP8n8_6nKelgs_SqcO3-djKLJkpPlO1WwuzM (https://www.dfwdoorrepair.com/) 📍[58:45]billy@dfwdoorrepair.com Quote of the week “A business, successful or not, is merely a reflection of the character of its leadership.” — S. Truett Cathy Resources Billy Cline : https://www.servicetitan.com/ (https://www.servicetitan.com/) , https://www.dfwdoorrepair.com/?fbclid=IwAR21Rpvdm6AkXv9OgSkltP2eP8n8_6nKelgs_SqcO3-djKLJkpPlO1WwuzM (https://www.dfwdoorrepair.com/) Tay Meroni (Marketing)...