Digital Marketing PODcast: Recent Episodes
Mirko
Here you can find my published LinkedIn articles as podcast. Read aloud by Google Wavenet Text to speech.
LinkedIn: https://cutt.ly/Owl9CpC
Linear Regression
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- Choose a relevant message and get started with the writing
- Add Compelling and Suitable Image While Creating Your Content
- Write a compelling headline
- Write the introduction, body and finalize your post
- Get your post published
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Your LinkedIn Company Page is not just a “About Us” page of your company but it is a destination where you can dynamically market your company’s products by establishing thought leadership, making new customers and building brand awareness. That is the real essence of LinkedIn for business: the ability to get in touch with existing customers as well as expand your market through word-of-mouth.
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The LinkedIn Social Selling Index (SSI) demonstrates how effective an individual is at instituting their professional brand, finding the right people, engaging with experts, and building relationships.
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What are the differences between: DATA ARCHITECTURE, DATA ENGINEERING, AND DATA ANALYSIS?
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Moreover, when we get to analyze this with questions such as: Do machines replace humans? Is digitalization to the benefit or detriment of employees? One of the outstanding debates in regards to the subject is usually if machines are our friends or enemies.
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Social media can be the perfect way to promote your brand and get in front of a target audience. Through colorful, eye-catching photos and relevant endorsements from influencers, you can encourage followers to envision the ways in which you might improve their health, humor, and happiness. Successful collaboration with epic influencers can drive sales, boost brand engagement, and expand your market base. That said, social media is also riddled with pitfalls for the unwary or culturally careless, so here are some of the top five mistakes made by digital influencers.
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Using your voice to look things up is a developing technology that is being added to many different search engines and smart devices. It is also popping up while we use our devices so we can dictate messages or tell our digital assistant to look up information or dictate a message for an online review. The possibilities are endless.
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At a basic level, Google Analytics provides information about the number of users and sessions. This level of knowledge is small as compared to the depth that you can go with the data acquired from Google Analytics.
Apart from the mere visitor and session numbers, Google Analytics can provide detailed information about the users, i.e., their location, age, interests, and behavior concerning a web property. However, there's a catch.
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The development of the Chatbot is an easy way to streamline communication between a customer and the company. The use of them has proliferated in business as it was discovered how useful and cost-saving there were. They are easy to add as a piece of technology that infuses AI technology into the background of everyday human life.
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Using AI to help customize a customer’s experience online help make you’re the enterprise more efficient as well as increase the sales. It can also add to customer loyalty if it is personalized just to their own liking.
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The yesteryears had salespeople going door to door which is done virtually today. Earlier, neither people had a choice but to listen, nor did most of the salesmen were knowledgeable about the methods of persuasion. This aspect is where all the bad reputation for marketing came from, pushing people to buy things they don't want.
VR Easy: https://vr-easy.com/
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When it comes to a new business or a well established one, reviews of a product or a service make all the difference for the survival of a product or a company. It is a balancing act between giving good customer service and providing the customer with the correct way to review their experience. All types of reviews are needed for a well-rounded picture of a product and the company producing it.
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Google Analytics can improve the process of creating users, people, and audience analysis. In this post, I'm going to show you how you can define buyer personas using dimensions in the Audience section of Google Analytics.
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Personalized marketing consists of attracting potential customers with messages that adapt to their needs and particular characteristics, bringing great benefits for both the company and the customer because when creating an appropriate message, the customer will feel valued by the company and loyalty, the company will get a greater number of sales and greater visibility.
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In the world of online marketing, it is common to come up with new terms to define actions and strategies that have been in place for some time. Data-Driven Marketing is one of these concepts that, thanks to the benefits it provides, is beginning to be applied in many companies and businesses.
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Customer Centric is a strategy that goes beyond placing the customer at the center of marketing actions. In this case, our aim is to develop and market products or services that are aligned with the needs and preferences of the customers who are most valuable to our brand. Not all customers are the same, and that is the basis of the set of techniques that this model encompasses.
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Telemedicine is a relatively recent system, driven by information and communication technologies. Its applications include medical education, diagnosis, and treatment. According to American Telemedicine Association, telemedicine is the exchange of medical information from one place to another, using electronic means of communication, for the health and education of the patient or the provider of health services, and with the aim of improving patient care.
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In this podcast, we will define the concept of Machine Learning and its differences with respect to the concepts of Artificial Intelligence, Deep Learning and Natural Language Processing.
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Having a content marketing strategy that complements your public relations plan is an excellent way to position your brand much better because if there is something valuable for brands is who refers them, and on a digital level is no different. (Always remember to measure your content marketing goals.)
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Making great content and using the proper means of distribution, is part of achieving effectiveness in this strategy, however, a factor that influences significantly is the measurement, in order to improve the tactics that compose it. Next, I will tell you what KPIs you need to measure this type of strategy.
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There are billions of users in social media communities around the world, and many of them prefer to get in touch with businesses this way because it's easier and more time-saving than making a phone call. It is therefore worthwhile for companies to set up official social media profiles and offer their customer service via this channel as well.
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The health sector faces new challenges every day, but none like its digital presence. There are still many concerns and doubts regarding this issue, for some digital marketing still means something very banal that only involves having a Facebook page and a website.
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The diversity of media existing today brings us closer than ever to our customers and also to our brand and product. Is it possible to take this opportunity not only to resolve concerns and complaints but also to improve our services or products? Find out now!
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One of the main challenges that have been raised is the best for the formation of the commercial department, based on a greater knowledge of the product. But that is not enough. Sales success does not only depend on this team, but also on a set of variables that can come from external actors or other departments. Here are some tips that will help you increase the sales of your B2B company.
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The E-Privacy Regulation is one of the innovations you will see, in terms of data protection, during this year. However, this is much less well known, as public opinion has focused on the General Data Protection Regulations (GDPR). In spite of this, it is important that you know what it is about; since it can directly affect your company.
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On 25 May 2018, the New General Data Protection Regulation of the European Union (GDPR) came into force.
GDPR replaced the Data Protection Directive (DPA) of the European Union. The spirit of this new law is based on giving individuals greater control over their personal data.
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Content marketing is a marketing technique that is based on creating, publishing and sharing content of interest to your personal buyer.
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The last August update is called the Medic Update because many of the affected websites were Health in nature. Because of the importance it has had, it's okay to name the update, but I think Google itself should get wet and be the one to name its creature.
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It is expected of hearing aid worldwide market to exceed $9 billion in 2023, with the growth of about 8% over the forecast period.
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This is a complete guide with the different steps to follow to improve the local SEO positioning in Google, aimed at medical specialists with private consultation, clinics or medical centers.
Find me on LinkedIn: https://www.linkedin.com/in/hearing-aids-analyst/ Article on LinkedIn: https://www.linkedin.com/pulse/how-improve-local-seo-positioning-google-medical-mirko-peters/
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The use of social media increases among older internet users – silver surfers, which is something a lot of marketers are yet to capitalize on and maximize. According to statistics, about six in ten 50-65 year elderly people use the internet. Why should you fail to market to them?
Follow me on LinkedIn: Mirko Peters
Read the article on LinkedIn: Online Marketing for Silver Surfer
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