First things first; purpose starts with identity The reason you exist Purpose is about you living out your reason for being/existence/life Finding out and living out your purpose is an internal search for all that you are so that you can live that out to the max.

It is first introspective Then reflective The corrective

Purpose is potential realized

Potential is your aptitude Potential is what you can become when you maximize your purpose

Maximize potential

Unearth your potential Embrace your potential Grow your potential