Decision complexity or decision simplicity?

I was reading a great book by Jon Picoult - "From Impressed to Obsessed", and one of the concepts he wrote about is Decision complexity vs decision simplicity. In our world that means are we making it easy or hard for our customers to make a decision, whether it’s for the initial sale, or post-sale choices (menus, colors, music and more).

Listen to this new, 11-minute episode to dig a little deeper into this and see how you can apply the concept to your business and customers.

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