Starting Prices - Don't Get Me Started!
Whenever I’m speaking or consulting on pricing, the topic of “starting price” comes up. I’ve written and spoken extensively about why I don’t like or recommend using starting prices, yet its usage proliferates throughout not only the wedding and event industry, it’s all over our world as consumers. As consumers, most of the people I talk to don’t like starting prices because we don’t know what we’ll really end up paying. Yet many of those same people have starting prices on their websites and marketing materials.
Listen to this 11-minute episode for a little bit of me on my soapbox about this as well as some perspective on whether and when you might want to use a starting price… or not!
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
My new book: “Stop Selling and Help Them Buy Weddings & Events” is out now!
It’s the book you helped me write, by asking for things that weren’t already in my other books. Get your copies today!