What's the Zero Moment of Truth?

I just finished reading “Youtility” by Jay Baer, and among other great nuggets he talks about the Zero Moment of Truth, which Google defines as “The ZMOT refers to the moment in the buying process when the consumer researches a product prior to purchase.” Are you there for their ZMOT? How many potential customers are you losing, before you even knew they were in the market for what you do?

Listen to this new 9-minute episode for more information and clarity on the Zero Moment of Truth… and on Youtility.

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Alan