In my consulting and sales training, we do a lot of secret-shopping of wedding and event pros, just like you, big businesses and small. And what we find is that most of you don’t follow up nearly enough times to maximize your sales and profits. I spoke about this in my presentation and my most popular book “Shut Up and Sell More Weddings & Events”. By the time someone has reached out to you they’ve made a short list of their preferred choices… and you’re on it! Why give up sooner than you have to when those extra attempts can mean real profits for you. It’s so much easier to convert a lead you’ve already gotten than to find a new one! Listen to this 13-minute episode and find out how many times you should be following up, and when!

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