GUEST: Dr Sipho Sithole, Founder of Native Rhythms or Record label owner WatchaTV Virtual Stage to put more into the pockets of creatives, says Dr. Sipho Sithole An acquisition of a stake in live streaming platform by Dr. Sipho Sithole will see artists sharing a 50/50 revenue split with the channel company and at no cost to creators. Dr Sithole, who has acquired a stake in WatchaTV, a streaming platform that enables artists and content creators to generate income from their live streams, store it and promote for resell said “Artists will not have to pay anything to have their content or shows streamed as the platform is offered for free to the creatives. More exciting is the ability for viewers to access a live stream using their airtime, over and above other payment methods.”. Sharing this exciting news, Dr. Sithole said, “any initiative that puts more money into the pockets of creatives is one that I would support and be part of. The platform kicked off 30 April and covers different genres of music from jazz, house , R&B etc