Cinemas worldwide are currently fighting for their existence due to the new coronavirus outbreak. In this episode we talk with Ivo Andrle, who has since 1999 co-managed Aero Kino, a cult movie theatre in Prague in the Czech Republic. He's also the co-founder and CEO of Aerofilms, a leading arthouse distribution company in the Czech territory. Ivo also has a very special approach when it comes to new ways of reaching audiences, so Anna Huth and Lisa Plumeier met him during the Berlinale to find out more about his innovative strategies and the daily challenges exhibitors face, even before the health crisis forced theatres to close down.