A bonus episode for those interested in Behavioural Economics - how do online reviews affect consumer perceptions and hence decision making? Recall that consumers may possess incorrect information due to persuasive advertising, but how about those pesky negative online reviews we tend to read? Delve deeper into what affects consumer behaviour and leads us to under or over consume. The link to today's article from NYT is available here https://tinyurl.com/yd5t98yv