Project A | The Operational VC: Recent Episodes
Project A | The Operational VC
Project A is a European venture capital investor. With 500m Euro under Management, the company focuses on early-stage startups. In addition to capital, Project A provides operational support to its portfolio companies through their 100 functional experts across the startup building stack.
The Project A Podcast is the place to go for entrepreneurs and founders looking for expert advice and actionable tips to take their startup to the next level.
We know it can be a long and hard journey. Challenges are infinite and resources limited. In this podcast, you’ll learn from our experience as an Operational VC working with 50+ early-stage startups and find the inspiration you need to get going.
Featuring our in-house experts in fields such as Marketing, BI, and Organizational Building, as well as fellow founders from our broad portfolio of companies, we give you valuable insights on what it takes to build a successful company.
In our first episode of our “Talk to the CMO” podcast series, Luke Costley-White, Head of Acquisition at Project A sits down with Wiktor Stopa, Head of Growth DACH at Revolut, one of Europe’s fastest-growing startups. Luke and Wiktor discuss the transition from a hyper-growth startup to a global scaleup and the strategies you should be using to make this transition as seamless as possible.
In this episode, Leonie Althaus, co-founder and CEO of traide AI shares her experience of building a company that combines cutting-edge AI technology with the expertise of long-standing customs professionals.
How much sales and marketing knowledge do you need to get into Revenue Operations? What are the latest trends in RevOps? In this episode, Evan Dunn, Director of Growth Marketing at Syncari, answers these questions and talks about the RevOps discipline and what it can do for an organization.
How do you build a business as an out-of-network and technical founder in a foreign country without a support group? Alina Bassi, CEO of Kleiderly and Co-Founder at Founderland shares her experiences and tips on how to navigate such circumstances with a 360° lens.
In this episode, Florian Heinemann, Founding Partner at Project A, welcomes Christian Schneider-Sickert, Founder and CEO of LIQID Investments. In the conversation with Florian, Christian talks about LIQID's mission and culture and the role of marketing and branding in the wealth management space.
In this episode we welcome Tim Schumacher, Managing General Partner at World Fund, angel investor, and multiple times founder. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Tim shares his insights and experiences from over 20 years of experience founding and investing in startups, and explains why he focuses on ESG investing.
In this episode we welcome Fabian Niedballa, co-founder of Sharpist, a coaching-based, results-oriented people development platform. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Fabian talks about why he believes company culture is an ongoing project that needs to be recalibrated and explains why and when the product or engineering team should take the lead in a founding team.
In this episode, David Kübler, Senior Sales Consultant - Revenue Operations at Project A, welcomes Alicja Arts, Head of Sales Operations at Sennder, to discuss the emerging topic of Revenue Operations and how RevOps roles can help organizations scale.
In this episode we welcome Marius Hepp, Co-Founder of Junto, a B2B upscaling platform empowering young talents to learn from work-class operators. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Marius shares his learnings from founding a company in the EdTech space and talks about the importance of a strong technological infrastructure to scale successfully.
In this special edition of our 42 Answers from founders to founders, our Operating Partner & MD Rainer Berak sits down with our leadership team at Project A. From People, Tech, and Growth all the way to Data and ESG, our Project A experts answer the questions every founder wants to know on how to grow a company successfully.
In this episode, we welcome Paul-Christian Brenndörfer, Strategic Lead at Jung von Matt START. In the conversation with Simon Walter, Chief Brand Officer at Project A, Paul shares his experience working with early-stage startups and discusses how startups and brands can successfully grow up the funnel.
In this episode, we welcome Malte Bedürftig, Co-founder & CEO of JoinImpact, a joint group of startups that help people take a positive role in society through activism, volunteering, community building, and entrepreneurship. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Malte shares his learnings as a founder in the ESG space and explains how in purpose-driven companies, culture often builds itself from the common goal that unites every team member.
How do you find your co-founder? When do you start talking to investors? What frameworks do you use for ideation and validation? Andrea Fernandez, Co-Founder of Vitamin, shares her learnings and insights from the early days of building her company.
In this episode, Sven Lackinger, Co-Founder of Sastrify, a virtual SaaS procurement service, shares his learnings from running a company that is 100% tech. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Sven shares why Sastrify is not based on product-led growth, and how a remote-first approach has a positive impact on the company’s culture, diversity, and even environmental footprint.
In this episode, we welcome Till Faida, Co-Founder and former CEO of eyeo, an ad-filtering technology that aims to create a better value exchange between users, publishers, and advertisers on the internet. In his conversation with Rainer Berak, Operating Partner & MD at Project A, Till shares his learnings from founding a profitable company since the first year and explains why his first hires were self-taught talents who had previously contributed to creating open source projects.
In this episode, Alex Melzer, Founder & CEO of Zolar, a digital platform for residential solar systems, shares his experience from founding a company in the ESG sector. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Alex shares why he believes that having strong company values and a common goal is crucial for Zolar’s success and explains how tech enables his customers to make an impact against climate change.
In this episode, we welcome Emilia Theye, Co-Founder of clare&me, an early-stage startup offering mental health support through artificial intelligence. In her conversation with Rainer Berak, Operating Partner & MD at Project A, Emilia shares her learnings from running a young company with a small team and explains why it is so important for early-stage startups to be close to the audience at a product level.
In this episode, Jochen Engert, Co-Founder of Flix, one of the largest long-distance mobility networks worldwide, shares his learnings from growing a small German startup that within 10 years has become the market leader in the field. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Jochen talks about the impact that tech and data have on Flix’s day-to-day operations and how he believes that business, product, and tech need to work closely together for any company to succeed.
In this episode, Rainer Berak, Operating Partner & MD at Project A welcomes Kimberly Breuer, Co-Founder & Co-CEO at Likeminded, a mental health platform that operates in the B2B context. Kimberly talks about how her company aims to break the stigma around the topic of mental health by offering companies support for their employees, and how a strong data and product team are essential to bring forward a successful, user-friendly mental health platform.
In this episode, Rainer Berak, Operating Partner at Project A, welcomes David Nothacker, Co-Founder & CEO at Sennder, Europe's leading digital road freight forwarder. David deep dives into why data is so important for logistics and how their environmental footprint can be significantly reduced by being a data- and tech-enabled company.
In this episode, Dr. Henryk Seeger, Founder and Managing Director at GNIW, shares his learnings from founding a company in the real estate field with a very unique target audience. Together with Rainer Berak, Operating Partner at Project A, he talks about the significance of employee satisfaction and company culture, the importance of empowering fellow colleagues, and much more.
In this episode, Verena Hubertz, Founder and former Managing Director at Kitchen Stories, shares her learnings from founding her own company at a young age and her experiences in her recent career shift from the startup world into politics. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Verena explains why she believes that brand is more important than ever, both in the B2C and B2B landscape, and why often a company’s approach to data should be data-informed instead of data-driven.
In this episode, Kristina Prokop, Co-founder and CEO at Eyeota, shares her top three pieces of advice for early-stage founders and explains why building a network and turning to it for mentorship and guidance can benefit any early-stage founder. In her conversation with Rainer Berak, Operating Partner & MD at Project A, she also explains why she firmly believes that leading by example is the foundation for a successful company culture.
In our new episode, our guest is Boris Lokschin, Co-Founder & CEO of Spriker, a composable commerce company targeting big enterprises such as Siemens, Toyota, and Aldi. In the conversation with Rainer Berak, Operating Partner at Project A, Boris shares his learnings from running a successful company in the B2B landscape and explains why he believes that time is the most important KPI of all.
In our new episode, Toni Hohlbein, Co-founder and CEO at Growblocks, shares his insights and best practices on being a commercial market leader, and how a leadership position in this field has evolved over the past years. With his background in operations and revenue, Tobi brings his knowledge to the table and talks with Charlotte, our Head of Venture Development, about go-to-market strategies, product limitations, and target setting.
In our new episode, Steffen Kiedel, Co-Founder and CEO of Superlist, shares his passion for productivity and gives insights into what it’s like to build the future of work organization. Steffen discloses to Rainer Berak, Operating Partner at Project A, how the product is leading everything they do and elaborates on the vital role of branding.
In our latest episode, Caroline Weimann, Founder and Managing Director at JoinPolitics, shares her learnings from running a non-profit organization that supports new political talents with seed capital, network, and knowledge. She explains to Rainer Berak, Operating Partner at Project A, how transparency, integrity, and fairness are three fundamental values that should drive any organization, especially in the ESG sector.
In this episode, Florian Heinemann, Co-Founder and General Partner at Project A sits down with our very own Simon Walter, Chief Brand Officer, Thuy-Ngan Trinh, Chief Marketing Officer, and Raul Porojan, Director of Sales & Customer Success. They dial in from Tuscany during the Project A offsite, to discuss how the current economic recession is affecting some of our portfolio companies, how we can support them better during these uncertain times, and how our operational team is adapting to the current circumstances.
In our latest episode, Anna Alex, Co-Founder of Planetly, a leading climate tech company helping businesses to achieve their net zero targets, opens up about what it’s like building a for-profit climate tech company. In the conversation with Rainer Berak, Operating Partner at Project A, Anna shares her favourite sentence “Culture is eating strategy for breakfast” and elaborates on why setting a good company culture in the beginning is so important.
Project A just raised its 375m USD fourth fund to continue investing in early-stage European tech companies. With 1 billion USD assets under management now, it's time to talk more about what we like to invest in, our operational model and what's next for the industry. For that our host Rainer is joined by Project A co-founder Uwe as well as new principals Mey and Leo from the investment team.
In our new episode, Hans Scheffer, CEO & Founder of Helloprint, the #1 marketplace for customised print products in Europe, shares his enthusiasm for company culture. Hans explains to Rainer Berak, Operating Partner at Project A, why he believes there is no silver bullet for organisational structure and for what reason founders should never compromise on culture.
In our latest episode, Sophie Chung, CEO & Founder of Qunomedical, a digital health platform making healthcare accessible and effortless worldwide, deep dives into why she believes that data is the basis of success. Together with Rainer Berak, Operating Partner at Project A, Sophie explores the meaningful role trust plays in her company. An inspiring listen for everyone interested in learning more about what it’s like to shape the future of healthcare.
In our new episode, Anna Brandt, Founder of Invested and Global Talent Leader, shares her learnings from scaling ventures from seed through hypergrowth. With 15+ years of experience in Talent Acquisition at Zalando, N26, and Uber, Anna brings a wealth of knowledge and Charlotte picks her brain on the do’s and don’ts.
In our new episode, Rainer Break, Operating partner at Project A, welcomes Lubomila Jordanova, CEO & Co-founder at Plan A, a science-driven SaaS platform for carbon accounting, carbon reduction and ESG reporting. Lubomila gets to the bottom of why data is everything for Plan A and shares for what purpose it is so important to stand behind your values. Tune in now to take a look behind the scenes of an ESG company.
In this episode, Philipp Glöckler, Co-host of Doppelgänger TechTalk Podcast and Co-founder of Lollipod, shares insights on his recent journey in founding Lollipod, a marketplace for podcast advertising. Philipp explains to Rainer Berak, Operating partner at Project A, why he believes success is behind every failure. An episode not to be missed by anyone interested in learning more about building product-first companies.
In this episode, Markus Müller, ex Head of Product at N26, Circ, Lector and Coach shares his learnings about running experiments that help us to evaluate digital product ideas before they were built.
Rainer Berak, Operating Partner at Project A has worked with plenty of founders over the past years. And thanks to Project A’s network, he’s in touch with hundreds more. Every founder and every company is different, but all startups have to tackle the same 5 topics if they want to build a successful company: Growth, Tech, People, Data and ESG. Rainer is asking a standard set of 42 questions to all of them. Their answers are as individual as they are, but together they provide great guidance for all those who have decided to be entrepreneurs themselves. This week's guest: Benedict Kurz, Co-founder at Knowunity
Rainer Berak, Operating Partner at Project A has worked with plenty of founders over the past years. And thanks to Project A’s network, he’s in touch with hundreds more. Every founder and every company is different, but all startups have to tackle the same 5 topics if they want to build a successful company: Growth, Tech, People, Data and ESG. Rainer is asking a standard set of 42 questions to all of them. Their answers are as individual as they are, but together they provide great guidance for all those who have decided to be entrepreneurs themselves. This week's guest: Markus Wübben, Co-founder at CrossEngage
In this episode, Jakob Knutzen, CEO at Butter, shares his learnings of introducing pricing for his community-led workshop platform. Charlotte picks his brain on the do’s and don’ts and what Jakob would do differently next time. A mandatory listen for everyone looking to monetise their community.
Rainer Berak, Operating Partner at Project A has worked with plenty of founders over the past years. And thanks to Project A’s network, he’s in touch with hundreds more. Every founder and every company is different, but all startups have to tackle the same 5 topics if they want to build a successful company: Growth, Tech, People, Data and ESG. Rainer is asking a standard set of 42 questions to all of them. Their answers are as individual as they are, but together they provide great guidance for all those who have decided to be entrepreneurs themselves. This week's guest: Pia Frey, Co-founder at Opinary
Rainer Berak, Operating Partner at Project A has worked with plenty of founders over the past years. And thanks to Project A’s network, he’s in touch with hundreds more. Every founder and every company is different, but all startups have to tackle the same 5 topics if they want to build a successful company: Growth, Tech, People, Data and ESG. Rainer is asking a standard set of 42 questions to all of them. Their answers are as individual as they are, but together they provide great guidance for all those who have decided to be entrepreneurs themselves. Listen in, become part of this exchange and who knows: maybe you’ll be next to share your 42 answers.
In our latest podcast episode Florian Heinemann and Rainer Berak talk with Project A's VP Talent Acquisition, Andrea Althaus about career opportunities for young talents. How do I make a career in management? Does it require more generalist or specialist capabilities nowadays? They also discuss how you can benefit from startup experience and why operational work can be useful for a career in management.
In this episode we’ll discuss how business and technology changes the art market and what NFTs have to do with it. Tamer’s guest for this topic is Kerstin Gold, Art Market Strategy Consultant and co-founder of the Art+Tech Report. Learn more about the forces and the reactions of an industry that is changing rapidly.
Fabian Furtmeier and Dominik Unützer are co-founders of Amazd, a personal conversational storefront which set out to overcome the current flaws of today’s online customer journey. Often customers have to spend time on tedious research, sifting through incomplete product information to then be faced with the sheer agony of choice. Amazd helps customers make better purchase decisions by virtually connecting them with real human product experts. Listen to their story and how they plan to change the online shopping experience with Amazd for good.
In this episode Uwe and Leo chat about various topics, including Leo’s personal journey into VC, the state of Crypto in 2021, why Project A’s is doubling down on data infrastructure, investing in Open Source, competing against US investors in Europe and many others.
This episode is a conversation with Amber Riedl, founder of Makerist - a DIY marketplace - on how she found her first 100 true fans and last year exited the company to fabfab. Amber guides us through her journey from growth hacking to entering new markets and how the pandemic shaped what she is focusing on today.
In this episode we’ll discuss the process of creating a product strategy - step by step. Guests are Klaus-Peter Frahm and Michael Schieben, creator of the product field and field.so and experts when it comes to product strategies.
What is brand intelligence, how can a brand be ranked and its value be measured? Irina Ermak, Business Director at Interbrand, and Simon Walter, our Chief Brand Officer, shed light on the topic and discuss why startups should look into this, too! If you'd like to know more about Brand Value, or other brand-related topics, don't forget to sign up for our annual Project A Knowledge Conference! Apply for a ticket now. We look forward to seeing you there. Apply for an online ticket now: https://bit.ly/2ZAY6hH
A discussion with Paul Murphy, who recently joined Lightspeed Venture Partners’ in London. We discuss Paul’s long, varied and impressive career on both sides of the table. From company founder, angel investor to venture capitalist. He gives us an insight into Lightspeed’s ambitions in Europe and his own investment philosophy.
Covid-19 has exposed schools not being ready for digital learning. Students have to take matters into their own hands. That’s what Benedict Kurz, founder of the digital learning platform Knowunity, is convinced of. He explains how his app has attracted almost 1 million students already. You can find Knowunity’s job opportunities here: https://knowunity.join.com
We chat with Reshma Sohoni and Tom Wilson from seedcamp. We discuss building seedcamp into Europe’s most prominent first cheque venture investor, the evolution of the European technology ecosystem and talent clusters. Reshma also sheds light on investing early in UiPath and their journey to their recent IPO.
Teresa Torres is an international author, speaker, and coach. She taught over 7000 product people discovery skills with her product talk academy. Companies like Spotify or Tesco are among her clients. She is the author of the book “Continuous Discovery Habits”. In this episode we discuss how to overcome barriers of discovery, how to get started and develop habits to continuously talk to customers.
Uwe welcomes Jack Wang to Project A as investment principal focusing on enterprise deep tech and gaming. Jack talks a bit about his background, what he is excited about and the exciting times for founders starting companies in Europe. Uwe and Jack also deep dive into Project A’s view on seed investing, what they look for and how they help amazing founders challenging the status quo.
David Nothacker is co-founder and CEO of sennder, Europe’s leading digital road freight carrier and Germany’s unicorn No. 14. Together with Simon, our Chief Brand Officer, he talks about how branding must evolve when the company enters hyper growth and how the brand can help drive this growth - internally and externally.
A behind the scenes look at the investment process at Project A. Whilst the investment process is opaque at most venture capital firms, we'd like to expose ours. An unbridled insight into what it's like to go from first contact to term sheet.
What does it take for a European scale-up to nail go-to-market in the US? Charlotte, our Head of Venture Development, picked the brain of Scott Sinatra who is Chief Revenue Officer at Dixa, the customer engagement platform and Project A portfolio company. As a global sales leader with experience at Glassdoor and Glint, Scott truly understands what it takes to internationalise from a commercial perspective. He shares his best practices, who to look for as your first hire on the ground, how to find a strong sales leader like himself and what you need to have in place as a company before you make the leap across the pond.
Fausto Maglia is CPO in Italy's fastest growing #proptech startup Casavo. In this episode we talk about communication. We discuss problems companies face when they grow fast and when business and tech needs get in sync. We’ll show some ideas on how to design communication so it becomes a tool of growth.
In our new podcast episode Philipp Jähnel, Head of Marketing Intelligence at Flixbus, gives tips on how to approach marketing attribution as an early stage startup and how to progress to a more sophisticated CLV attribution. In light of the upcoming deprecation of the 3rd party cookie as announced by Google as well as Apple’s App Tracking Transparency Framework (ATT), which requires users’ explicit consent for IDFA usage, Philipp and our Head of Marketing, Anastasia Albert, also discuss what happens to marketing effectiveness in times of a more private web and app environment.
In our latest podcast episode Finn Hänsel, Founder and Managing Director of the Sanity Group and Simon Walter, Project A's Chief Brand Officer, talk about branding in general and the brand-market-fit in particular. Why should startups think about branding, product, and marketing holistically and from the very beginning? Why can it make sense also for startups to have more than just one brand? How can the brand-market-fit be measured? What are the main differences between D2C and B2C when it comes to brand management? Tune in to find out!
The healthcare industry is a rather complex environment to operate in. Sophie Chung, founder and CEO of Qunomedical, talks about some of the challenges and pitfalls of health marketing. How do you build trust as a newly founded healthcare company? What are the best channels to acquire patients? And how do you make sure clinician reviews are objective?
In this podcast episode Tamer El-Hawari gets together with Petra Wille to talk about strong product organizations. Petra is product leadership coach and recently published her book “STRONG product people”. Together they discuss the difference between strong and weak product organizations, what it takes to build strong product teams and how companies need to evolve to build better products.
What is the best way to do your sales forecast for the year? How do you ensure your targets will be met? In this week’s episode Corinne Herberg (Senior Sales & CS Analyst at Project A) and Martin Heibel (Founder & MD at Ciara) dive into the topic every Founder and Lead has on their agenda: Making sure 2021’s sales targets will be reached. They identify key areas that commercial leadership should be looking into and define actionables that companies can take in order to ensure ending the year on plan. Tune in to find out more.
In our latest podcast episode, Raul Porojan and Michal Bohanes elaborate on how Social Selling and LinkedIn Branding can be useful and achievable by everyone, from CEO to Account Executive. Which misconceptions are there about LinkedIn? Is there a conceptual framework you can use? And where should you start?
Why are most startups rather hesitant as far as branding is concerned? When should startups ideally invest in their brand? The "JVM Start-up Report“, recently published by Jung von Matt – the renowned creative agency, was a great occasion for our Chief Brand Officer Simon Walter to speak with Jonas Bailly. Jonas is Managing Director at Jung von Matt and one of the publishers of the startup report. Together they discuss the importance of branding for startups and whether the relationship between creative agencies and startups is really that complicated.
In this week's episode, we’ll talk about the interview of product managers. Rasika Krishna Schmidt (VP Product at Anyline) and Tamer El-Hawari (CPO at Project A) have interviewed over 500 product people and share their questions and watch-outs. A helpful episode for interviewers and interviewees.
This week's Project A Podcast episode features Contorion co-founder Richard Schwenke, who speaks about founding Contorion, how the sale to Hoffmann SE went down in 2017, and how figuring out data science at Contorion gave him the idea for his new project: Priceloop. Together with Florian Heinemann they assess how data-driven pricing decisions can have an incredible impact on revenue, how flexible retail & e-commerce companies can be with their pricing, and how companies can ensure that revenue predictions rely on sufficient product data.
Digital Health in Deutschland hatte lange Zeit Anlaufschwierigkeiten. Doch COVID-19 hat uns alle in kürzester Zeit in eine völlig neue Lage versetzt und die Akzeptanz von Telemedizin und digitalen Prozessen im Gesundheitssystem rapide gesteigert. “Der Patient muss im Fokus stehen” - über Chancen und Stolperfallen diskutieren Daniel Schneider, Deutschlandchef von KRY - einem der größten Telemedizinanbieter in Europa gemeinsam mit Joerg terSchmitten, Abteilungsleiter bei der SIGNAL IDUNA und Nina Jetter, Digital Health Expertin. Join us at the Project A Knowledge Conference on October 30, 2020 for a full day of knowledge sharing and networking. Get a ticket now:
CDP meets AI – After the recent merger between GPredictive and CrossEngage, Florian Heinemann gets together with GPredictive's CEO & Co-founder Björn Goerke to discuss the integration of the two platform solutions. Together they assess how the customer data platform complements the customer prediction platform solution, enabling companies to scale their marketing automation efforts and thus achieve the best possible customer journey via all channels in real-time. (DE only) Join us at the Project A Knowledge Conference on October 30, 2020 for a full day of knowledge sharing and networking. Get a ticket now:
The global pandemic has made it impossible to host gatherings, events, or conferences of any kind in 2020. Which is why virtual conferencing platforms are on the rise this year. One of the fastest-growing platforms is "Run The World", founded by Xiaoyin Qu. In this Project A Podcast episode, Xiaoyin and Project A's Florian Heinemann, Rainer Berak and Martin Bach discuss Run The World's incredible journey and how Xiaoyin attracted funding from two of the most famous VC investors.
If you'd like to experience the incredible features of "Run The World" and meet Xiaoyin and Martin, simply join us at the Project A Knowledge Conference on October 30, 2020 for a full day of knowledge sharing and networking. Get a ticket now: https://www.project-a.com/knowledge-conference/register.html?utm_medium=social&utm_source=podcast&utm_campaign=TA-pakcon-2020
When should you scale your #sales department and how fast should you do it? In reality, most startups rely on instinct, hearsay and random benchmarks of accomplished founders. Mark Roberge, former CRO of Hubspot and currently lecturer at Harvard, wants to change this by formulating a conscious, KPI-driven approach to guide your #scaling decisions. Listen in on his discussion with Raul Porojan where he outlines his unique framework, “The Science of Scaling”.
The app ecosystem is much bigger than just Google and Apple. With millions of publishers, billions of users and data sources changing on a daily basis, this space is not only fragmented but also highly complex. In our lates podcast episode, Florian Heinemann and Andrea Girardelo dive into its complexities, challenges and how 42matters has helped to understand, navigate and provide solutions for app intelligence.
In our latest podcast episode Raul Porojan and Benjamin Dennehy (self-identified “UK’s Most Hated Sales Trainer”) explore the mindset that leads to success in sales. Why are most salespeople average at best? What makes winners different? And what role does training play in building up a well-oiled sales organisation?
In our lates podcast episode, Florian Heinemann and Asi Sharabi, CEO & Co-Founder of Wonderbly, dive into the complexities of creating personalised products --a $40 billion industry. What are the operational and technological setups required? How to scale globally? What are the challenges ahead? Have a listen to find out the answers!
What works for EyeEm in terms of B2B marketing? Our CMO Philipp Werner is getting down to the nitty-gritty with Matthias and Fabian who run the enterprise-focused marketing activities at Berlin-based photography community and stock image marketplace EyeEm. Quite openly the guys share the tooling they use, what their team looks like and even give us a glimpse into their marketing efficiency metrics. If lead generation is a topic of interest to you – this is your episode!
Lockdown measures brought a surge in searches with local intent, but what does this mean for the offline retail sector? Who can benefit from "near me" searches in the current situation? Florian Hübner, Co-Founder and CEO of Uberall & our General Partner Florian Heinemann answer these questions, as well as who can benefit from local search in the current situation.
Launching features is for many product teams still the most relevant thing. How can that be if what really counts is the value that a feature creates? Tim Herbig, Product Management Coach and Consultant with over 10 years of experience talks with our CPO Tamer El-Hawari about the environment that product teams needed to build what really matters.
Eyeota, one of our earliest investments in the adtech space, pioneered programmatic advertising outside the US and opened the door for the use of data and audience segmentation to drive more powerful campaign targeting. Kristina Prokop talks with Florian Heinemann and sheds some light on the complex topic of audience data, current challenges and what its like founding an international company.
Being data-driven in talent acquisition increases the efficiency of our recruiting. Using data helps recruiters to better understand the candidate's behavior and thus optimizes talent attraction and the hiring plan. Which KPIs could be tracked to improve hiring decisions? How can data be collected and used in your talent acquisition process? Our COO Rainer Berak talks with Andrea Althaus, Director of Talent Acquisition at Project A about her approach to set up a trackable candidate journey, key metrics, and how we can adapt parts of our processes from the Online Marketing logic.
It’s the age of data democratization and cloud computing, and we’re all swimming in data. But it’s now oh so easy to steal it. In this podcast, Chief Data Officer and CTO get together and recall the security lapses that almost gave them a heart attack. And they discuss how to get data security right without making life hard for teams who depend on data to do their jobs.
Engineers: Interested in working for a new start-up that is looking for a tech team for its #Greenfield tech platform? Our CTO, Stephan Schulze, and Andrea Althaus, our Director of Talent Acquisition discuss the technical details of the project and the next steps for expanding the product’s feature set in this podcast. We’re looking for: VP Engineering: http://bit.ly/2vP3jUi Backend Developer with Python: http://bit.ly/3bUZZHK Frontend Developer: http://bit.ly/2SIH37x
With two recent investments in the industrial space, we thought it would be a good idea to dive deeper into one of them. Andreas Helbig travelled to Stuttgart and sat down with Adrian Raidt, CEO and Co-Founder of Laserhub. Laserhub is not only a platform for the procurement of customized metal parts, but actually takes care of the entire process: from automatic offer preparation to order placement, implementation, logistics and billing.
IT-Project Management: teams are on fire, Product Managers can’t find time to do it right, projects get delayed, crying in the corner… Sound familiar? Ryan Singer, Head of Strategy at Basecamp & author of Shape Up, gives eye-opening insight to our CPO Tamer El-Hawari and David Arens (store2be), on how to start shipping meaningful projects.
Customer acquisition in a B2B environment can be very challenging. The sales department is usually the main driver of customer acquisition in early stages startups. Marketing possibilities in this scenario are very limited and usually very expensive. Account-Based Marketing is emerging as a solution to this problem. This collaborative & cross-team strategy with a deep focus into the businesses' needs and challenges is aiming to solve the problem of the misalignment between marketing and sales department in order to boost the acquisition of new accounts. Guests: Gianluca Lupo, Performance Marketing Manager at Project A & Martin Bach, Senior Marketing Manager at Project A Host: Bob Hardt, Senior Communications Manager at Project A Write us: podcast@project-a.com
A/B testing, customer interviews and lean iteration processes are common phrases in product development... Somehow it is surprisingly difficult to embed them into the day-to-day DNA of a startup, especially in the early stages. We will try to understand how to start thinking about product analytics, what are the common pitfalls and how to shape the product analytics vision as your company enters the next stages of development. Guest: James Arch, Senior Product Data Analyst @ N26 & Ilya Blokh, Director of Product @ Blinkist Moderation: Ole Bossdorf, Head of Business Intelligence @ Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
How does Venture Debt as a way of financing work? When to consider it for your startup and when to avoid it? In a fireside chat with Florian Heinemann, Oscar Jazdowski will share his insights into the topic based on his experience in technology financing for over 30 years. Speakers: Dr. Florian Heinemann, Founding Partner @ Project A & Oscar Jazdowski, Co-General Manager @ Silicon Valley Bank Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Klara is a digital product, which means that it needs a lot of iterations of testing and improving before it can go to production. Even though we have a place in our stack for unit tests, our functional / integration test suite is growing much faster. During the development of our product, we found out that it’s more important to test our product via user flows. Cypress.io is a tool that allows us to do so. Our first cypress related commit happened in September 2017. What we did since then will be one of the main topics I will talk about in my presentation. Speaker: Fatos Hoti, Engineering Manager @ Klara Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
As a step towards KRY's mission to fast forward the future of healthcare, we are launching in Germany this fall. In this process we are confronted with the challenge of adapting our service to a much less digital environment compared to Sweden. In this session you will learn how we used service design methods to approach the challenge of launching a digital product in Germany's paper and fax-heavy healthcare reality. Speaker: Hedda Selder, Service Designer @ KRY Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Many engineers have to deal with distributed systems to scale platforms. It’s often difficult to understand the overall system setup. Sometimes, it feels like you’re losing control over the communication patterns of your system components. We can address this problem by applying Domain Driven Design, automation, and decoupling principles. It’s possible to design software that consists of loosely coupled parts that interact through simpler, “event-based” data streams. This way, we won’t reduce the complexity, but we can transfer some of it to the network layer. Speaker: Pablo del Vecchio, Chief Technology Officer @ Hosco Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Do you know what a tech recruiter is doing every day and how technology is supporting and influencing their way of working? Have you ever heard of an ATS or do you know how hiring managers collaborate best with their TA colleagues? Lastly, do you have any idea of what working in an agile mode could mean in such a setup? As Project A has its own Talent Acquisition Team, our CTO Stephan Schulze took the chance to talk with Szilvia Òvàri about all these topics, especially in the area of Tech Recruiting and how it’s handled at Project A. Guests: Szilvia Òvàri, Talent Acquisition Manager at Project A Host: Stephan Schulze, CTO at Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Marketing automation is a powerful tool for scaling businesses, but these systems are often over-engineered in ways that make them ineffective or counterproductive. This talk highlights the key steps to ensure simplicity in these systems to boost the marketing output of companies of all sizes. Speaker: Ellis Crosby, Senior Marketing Intelligence Analyst @ Blinkist Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
In start-ups the position of Chief of Staff is becoming more and more valuable. It is often referred to as the “secret weapon” of a company, but why? The Chief of Staff keeps track of all current projects, advises on structures and processes in the company or assumes responsibility for tasks if certain departments have not yet been set up. How exactly a Chief of Staff operates is discussed by Alice Bowdler, former Head of Operations at Opinary, Lucie Wienecke, Chief of Staff at micropsi industries and Charlotte Niklahs, Senior Venture Development Manager at Project A. Guests: Alice Bowdler, former Head of Operations at Opinary, Lucie Wienecke, Chief of Staff at micropsi industries and Charlotte Niklahs, Senior Venture Development Manager at Project A Host: Rainer Berak, COO and MD at Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Originally designed to add bits of interactivity to web pages, JavaScript has developed into a versatile programming language within the last decade. With its widespread usage in client and server applications, a new set of challenges has emerged to JavaScript developers – first and foremost building scalable software. This talk will introduce a well-established engineering practice that strongly supports this goal and gradually finds its way to the JavaScript community: Dependency Injection. Speakers: Christian Höpfner, Team Lead Frontend Engineering & Tobias Rosenstock, Team Lead Software Engineering @ Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
The software quality has increased a lot over the last couple of years - and there are many tools and services out there that promise to ensure a high software quality – but, does that mean that QA is not relevant anymore? With our Guest Florian Preusner (CTO) we talk about common misconceptions in ensuring a high software quality. We’re discussing if QA is still relevant, how it can be integrated into your workflows, it’s impact on culture and missed business opportunities. Guest: Florian Preusner, CTO Host: Tamer El-Hawari, CPO at Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Nobody cares about you! Five hard truths every entrepreneur has to learn about communication Your business idea is spot-on, your product brilliant, your team inspiring, - and yet nobody takes notice. You wonder why? We will share 5 hard truths of communication that you have to know to get the attention you and your startup deserve. The first hard truth is: Nobody cares about you and your startup. But the good thing is: You can change that. Speakers: Dr. Laura Sophie Dornheim, Head of Communications @ Eyeo & Danijel Višević, Director of Communications @ Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
We recently held the 3rd edition of the Business And Data Meetup and this time it was all about e-Scooters. People had mixed feelings about the arrival of the micro-mobility companies to Berlin this summer. While some value a fast & fun way to travel around the city, others were more concerned about their own safety and sustainability issues. Without a doubt, the usage of data generated by the scooters improves both operations and product and will help to win this highly competitive race. With our panel guests Sadie Martin, Product Manager at Tier; Christoph Bernkopf, Data Scientist at Circ; and Claus Unterkicher, General Manager DACH at Voi, we talk about the e-Scooter launch in Berlin, important KPIs and how to build up successful data teams. Guest: Sadie Martin, Product Manager at Tier; Christoph Bernkopf, Data Scientist at Circ; and Claus Unterkicher, General Manager DACH at Voi. Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Apple Podcast is no longer the big kid on the block. At the beginning of 2019 Spotify invested $400 million in podcast technology, clearly hinting that it’s a central part of their business model. At Project A, we’ve been betting on podcasting since November 2017, so almost two years later we felt, it was a good time to look back and check on our progress.
Danijel Visevic, Director of Communications at Project A, sits down with Joel Dombrower, Jr. Communications Manager at Project A to discuss the 5 things to keep in mind when starting a podcast, whether it makes sense for a company to start its own podcast, and if it's suitable for generating leads.
Guest: Joel Dombrower, Communications Manager at Project A Host: Danijel Visevic, Director of Communications at Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com)
If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
With its targeting solutions, Semasio re-defined targeting. Moving away from pre-defined taxonomies to a semantic approach to holistically capture who the user is and how to target them specifically. Semasio calls this “The Power of Semantic Precision”. In this episode, Florian Heinemann, Partner at Project A, and Kasper Skou, CEO at Semasio, talk about how targeting solutions developed in the last decades and how marketers today are able to reach very specific audiences. Guest: Kasper Skou, CEO at Semasio Host: Florian Heinemann, Partner at Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Languages can be unnecessarily gendered. How can we change this and why should we? Using informal gender slang can be common in everyday language. Tune into this podcast to hear a Gender Queer person’s insights (Molly Barrett, Working Student Talent Acquisition) & Rainer Berak (Managing Director & COO) on how you be more gender neutral with your word choices, avoid gender biases in recruiting, onboarding to gender neutral pronouns and how to use them, and what you and your team can do to encourage diversity. By listening to this podcast, you can start your diversity awareness process :) Guest: Molly Barrett, Working Student Talent Acquisition at Project A Host: Rainer Berak, Managing Director & COO at Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Serverless setups are not really new but the market and their usage is strongly increasing. Yet sometimes people are still unsure if they should start with that technology or not. Our portfolio company Comtravo is using serverless setups quite some time now and thus gained some insightful experience with this. In discussion with Comtravo’s CTO Marko Schilde, we speak about the advantages and disadvantages of this technology and architecture, how you develop with it, whether a Vendor Lock-in is really a problem and why monitoring is one of the hardest parts in this. Guest: Marko Schilde, CTO and Founder at Comtravo Host: Stephan Schulze, CTO at Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
In business you can always go with your gut feeling, but as the digital giants have proven, only those that use data stay ahead of the curve. How startups, with the help of Business Intelligence, can support their long-term growth with data? Selim Nowicki, Senior Business Intelligence Manager at Project A, sits down with us to tell us more about his approach to BI and how one can implement methodologies and measurements that can result in a better understanding of your business and its key drivers. Enjoy! Guest: Selim Nowicki, Senior Business Intelligence Manager at Project A Host: Bob Hardt, Senior Communications Manager at Project A Language: English Subscribe to our Podcast on iTunes and Spotify RSS Feed: http://project-a.libsyn.com/rss Write to us: podcast@project-a.com If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Es gibt da diese Vorurteile gegenüber Branding: es dauert, ist kompliziert und teuer. Deswegen fangen gerade Startups mit dem Aufbau ihrer Brand oft viel zu spät an, zumal andere Dinge wichtiger erscheinen und deren Erfolg auch leichter zu messen ist. Doch das ist ein weiteres Vorurteil: Branding lässt sich nicht messen. Anne Geuther und Bob Hardt haben bei Project A einen Ansatz entwickelt, mit dem sich eine Brand analytisch und lean aufbauen lässt: vergleichsweise schnell, unkompliziert und günstig. Es ist der “Project A Baseline Branding Approach”, und er besteht aus drei Elementen: Definition und Strategie, die Entwicklung der Assets und deren Operationalisierung. In dieser Episode erklären Anne und Bob ihren Ansatz, sie räumen mit den Vorurteilen auf und teilen pragmatische Tipps, wie man Branding individuell, aber gleichzeitig strategisch und effizient angehen kann. Gäste: Anne Geuther, Senior Venture Development Manager bei Project und Bob Hardt, Senior Communications Manager bei Project A Host: Danijel Visevic, Director of Communications bei Project A Sprache: Deutsch Abonnieren Sie unsere Podcast auf (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) und (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Schreib uns: (email: podcast@project-a.com) Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
While in the US it is very common to have a team focused solely on Growth, this concept is still relatively new in Europe. If you are wondering what the advantages might be of introducing Growth Marketing to your business, how it can be done, and if this needs a complete restructuring of your org-chart, this Podcast is for you. Listen to Aaron Rosen, Head of Growth at Project A, discuss these and many more questions in an animated discussion with Florian Heinemann, Founding Partner at Project A. You will learn more about the idea of Growth Marketing, how the approach works, and what examples of successful Growth Marketing tactics are. Enjoy! Guest: Aaron Rosen, Head of Growth at Project A Host: Florian Heinemann, Founder Partner at Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
610 million professionals, 30 million company pages and more than 50% feed engagement. Is the social network for professionals ready to challenge the Blue Giant in the advertising field? Linkedin Ads is a powerful platform, full of opportunities but also challenges and obstacles - like pricing, targeting options and creatives. Finding the right account and campaign setup is the key to success. The roadmap of the advertisement platform development looks very similar to Facebooks’ of a few years ago. Indeed, 2019 was the year were Linkedin rolled out interest targeting, lookalikes and conversion based campaign optimisation; arrows which Facebook has had in its quiver for years. Did Linkedin efforts manage to cover the ground separating its technologies from Facebook ones? Listen to Gianluca Lupo, Display Marketing Manager, Project A @Social Ads Meetup from 01.08.2019 discussing the possibilities, best practices and developments of the Linkedin Ads platform during the Social Ads Meetup at Project A Ventures. We try to highlight the strength and weakness points of the social network for professionals, giving at the same time a 360 degrees overview of its possibilities. Enjoy! Guest: Gianluca Lupo - Display Marketing Manager Project A Ventures Language: English Subscribe to our Podcast on itunes Listen to our Podcast on Spotify RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast
After analyzing more than 73,000 SMB, mid-market and enterprise business locations in one of the largest voice search studies ever conducted, Uberall has released the findings of its pioneering 2019 Voice Search Readiness Report. After defining voice search readiness, they found that only 4% of business locations have no errors or missing information across Google, Yelp and Bing - the most important directories for feeding voice search platforms - and that the vast majority of businesses are severely underperforming in voice search readiness. Listen to Florian Hübner from Uberall and Krzysztof Szymanski from Project A, discussing the current state of the voice technology, and the possibilities for businesses to stand out in the voice search game. We answer the question - what does it mean to be voice-searched optimized and why now it's the time to jump on this wave. Enjoy! Guest: Florian Hübner - Founder and Co-CEO of Uberall Host: Krzysztof Szymanski - Head of Customer Engagement at Project A Ventures Language: English RSS Feed: http://project-a.libsyn.com/rss Write us: podcast@project-a.com If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Earlier this week we hosted the second edition of The BAD Meetup (Business and Data). The concept is to address real business challenges that mid-sized startups face which can be helped with by using data and automation. This edition focuses on how to build data-driven organisations. Listen to our panelists Adolfo Grau, Head of Business Intelligence at Raisin; Mathieu Bastian, Director of Data Science & Machine Learning at GetYourGuide; and Selim Nowicki, Senior Business Intelligence Manager at Project A; share their insightful experiences and recommendations for building data-driven organisations. Guest: Adolfo Grau, Head of Business Intelligence at Raisin; Mathieu Bastian, Director of Data Science & Machine Learning at GetYourGuide; and Selim Nowicki, Senior Business Intelligence Manager at Project A. Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
To build a successful company, you need the right timing, a great idea, and the relevant market size. Most importantly, you need a team that delivers great performance! You have to define the right structure and implement it at the right pace, motivate your people, and get the right skills on board - operational expertise but also soft skills. You need to give people guidance without micromanaging, allow for creativity while keeping the focus on delivery, be there for them while fostering independence. Here are some rules for building a company in a way that makes success possible. Guest: Simon Dotzer, Director People, Operations and Data at Spryker Host: Rainer Berak, COO & MD at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Marketing activities of B2C and B2B companies differ, that’s for sure – but how exactly? What are the key components of a successful B2B marketing mix and why should founders consciously decide to either scale media budget or lead research? What are the most promising channels and does Linkedin really work as well for B2B companies as expected? How to even assess this properly, given that attribution is even more complicated than in B2C marketing as touchpoints with multiple employees of a target company are very likely? And finally: What is a viable marketing tech stack to start out with, how does it evolve over time and what profiles does a high-performing B2B marketing team comprise of? Listen to Björn Sjut, Co-Founder & Managing Director at Finc3 and a renowned online marketing professional and Philipp Werner, CMO at Project A, discuss all things B2B marketing. Guest: Björn Sjut, Co-Founder & Managing Director at Finc3 Host: Philipp Werner, CMO at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Unternehmen in Deutschland investieren jährlich etwa 80-90 Milliarden Euro in Kommunikationsmaßnahmen. Wie diese Maßnahmen aber tatsächlich wirken, ist oft unklar. Vor wenigen Jahren haben Hirnforscher und Mediziner damit begonnen, interdisziplinäre Untersuchungen über die Wirkung von Werbung anzustellen. Diese noch recht junge Disziplin wird heute ‚Consumer Neurosciences‘ genannt und verbindet aktuellste Erkenntnisse der Neurowissenschaften mit denen der Konsumenten- und Werbeforschung. Bei den Consumer Neurosciences, oder auch Neuromarketing genannt, geht es um den Blick ins Gehirn des Kunden und um das Verständnis, wie Kaufentscheidungen getroffen werden. Das Ziel dabei ist die Kreation möglichst effizienter Werbemaßnahmen und somit eine wirksame Ansprache unserer Kunden in der Marken- und Werbekommunikation. Bob Hardt, Senior Communications Manager bei Project A, spricht über genau diese Entscheidungsmechanismen aus Sicht der Neurowissenschaften, über das menschliche Motivsystem und darüber, weshalb (fast) jede Entscheidung unterbewusst getroffen wird, bevor wir sie rational begründen. Gäste: Bob Hardt, Senior Communications Manager Host: Danijel Visevic, Director of Communications Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Earlier this month we hosted the first edition of BAD Meetup (Business and Data). The concept is to address real business challenges that mid-sized startups face which can be helped with by using data and automation. This edition focuses on marketing attribution, its limitations, as well as ideas for new developments in the field. Listen to our panelists Yue Meng, Senior Data Scientist at Delivery Hero; János Moldvay, Co-Founder and CEO of Atriba; and Philipp Werner, Chief Marketing Officer at Project A; dive deeper into the challenges of working with platforms outside the Google space, using impression-based attribution, updating your attribution model, and getting stakeholders to implement these models. Guest: Yue Meng, Senior Data Scientist at Delivery Hero; János Moldvay, Co-Founder and CEO at Atriba; and Philipp Werner, Chief Marketing Officer at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Sales in the b2b sector have undergone significant changes in the last three to five years. On the one hand, new channels such as Linkedin have proven to be valuable for digital lead generation. On the other, the availability of information online has significantly affected the buying behavior of customers - people don't want to be approached proactively. This means that a switch in the acquisition process between the digital self-service channels and one-to-one personal conversation with your customer is not only challenging but also necessary. Listen to Christoph Rösler, Director of Venture Development & Sales at Project A, and Florian Heinemann, General Partner at Project A, dive deep into the merging of marketing and sales in the customer journey and whether traditional sales still have a role in the modern b2b sector. Guest: Christoph Rösler, Director of Venture Development & Sales Host: Florian Heinemann, General Partner at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
What structures are necessary to face an extremely rapid company growth? How to overcome siloed organizational behavior and which technical systems can be recommended for analysis and management? Picnic is an online supermarket, that delivers groceries in the low-price segment directly to people’s homes without delivery costs. With this service they met a huge customer need and the company has been growing very fast since then. Due to this, they build up such an effective infrastructure that supported them to become a very successful company in the Netherlands in a very short time. Facing the challenges of this enormous growth from a team of 30 people up to a team of 3000 people, structural changes were indispensable. Daniel Gebler, CTO of picnic, explains what was needed regarding the products the company has, the organizational structure and the technical requirements. Find out in our podcast about how teams are organized around product clusters, how they work with a dual leadership model, how they define their KPI’s and also how they organize their data analytics. Guest: Daniel Gebler, CTO at Picnic Host: Stephan Schulze, CTO at Project A Ventures Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
How important is applied artificial intelligence in the travel market, especially for private and business travel? How well do NLP based approaches work? Where are the sticking points when it comes to efficiency? A Podcast about Comtravo, a young yet very successful enterprise, that is using an interesting approach of human machine hybrid technologies and can therefore act very agile in a market that is considered to be fixed. By the employment of intelligent interfaces Comtravo can offer their customers from a Startup to the SME in the B2B range the entire package from reservations up to completion of their business trips. Find out when machine hybrid approaches make sense in this context and how Michael Riegel, Managing Director of Comtravo, assesses the current market situation and its development. It is also interesting to know how Comtravo has managed to penetrate the travel market, and how they have succeeded in optimizing their own processes by 66%. Guest: Michael Riegel, Founder and CEO of Comtravo. Host: Florian Heinemann, founding Partner at Project A. Language: German RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Why do marketing and sales always work in silos - isolated and independent from each other? Wouldn’t it be fruitful to push for more collaboration between those teams? Andres Tapia and Corinne Herberg from Project A use the example of AZOWO to illustrate the advantages of the cooperation between marketing and sales. Not only can personas be defined more precisely, but also meeting structures, reportings and budgets can be optimised. These are only a few of the many advantages. Have a listen for more! Guest: Andres Tapia, Head of Marketing & Corinne Herberg, Sales & Customer Success Analyst at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
How are decisions made in the B2B space? What are the factors that influence the decision-making process and who is actually the one person that has the most influence? Julian Fornoff, CMO and Head of Business Development at Store2be explains that it is actually more important to know HOW decisions are made instead of only knowing WHO makes them. From external sources such as online resources or competitors over hard and soft factors like costs or trust, there are many different factors that have an impact on the decision making process of B2B companies. Guest: Julian Fornoff, CMO and Head of Business Development at Store2be Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
What does it take to develop a good sales department? And how can you then get customers through the sales funnel with the highest possible conversion rate in the B2B space? Anders Mayntzhusen is the CCO of Dixa, a customer engagement platform that brings together all customer interaction with the business in one platform including live chat, email, phone and messaging. On the B2B Marketing & Sales Day by Project A, he explains how Dixa created a pentagon model that serves as a playbook for executive sales and business development. The “Sales Playbook” consists of five Ps namely process, procedure, props, product and most importantly: people. Anders explains in depth how these five factors are interdependent for a successful sale. Guest: Anders Mayntzhusen, CCO of Dixa Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Which channel works best to acquire new customers in the B2B context? Who is my customer at all and how can I effectively reach this person and generate a lead? Michael Riegel, Founder and CEO of COMTRAVO, explains the importance of first defining the target group before specifically targeting the audience using the opportunities LinkedIn provides. He then gives insights into how to effectively educate the audience about the product or service and how to retarget them using multiple touchpoints in order to successfully generate a lead. Guest: Michael Riegel, Founder of COMTRAVO Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
What is the main purpose of personal branding in the B2B context? Is it increasing sales or building employer branding? What are the best channels to facilitate the personal brand? Is LinkedIn or XING more suitable? And what about formats? Should one use whitepapers, videos or podcasts? On our B2B Marketing & Sales Day by Project A, Florian Heinemann moderated a panel discussion and asked experts from Opinary, CrossEngage and Project A about their experiences and best practices of personal branding to clarify the questions many B2B companies face these days. Guest: Pia Frey, Co-founder at Opinary; Manuel Hinz, Founder at CrossEngage; Bob Hard, Senior Communications Manager at Project A Moderator: Florian Heinemann, Founding partner at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Run, Forrest, run! Every start-up is pushed to run as fast as it can to grow in the initial phase of the company. Founders, Vice Presidents, Executives all rush to generate revenue and acquire customers. Simon Lorenz, Co-Founder of KLARA advises to take one step back and to properly investigate whether customers and products really match. From the product-market fit over go-to-market fit to revenue growth, he sheds light on the aspects to consider for successful lead generation. Guest: Simon Lorenz, Co-founder of KLARA Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
So you’ve decided on the basics of your sales compensation scheme. You understand your key drivers for sales success, you’ve specified your desired actions and behaviors as well as sales targets and on-target-earnings. But we’re not done yet. There are still a number of moving parts to decide on. Which KPIs are you incentivizing for? Do you focus on input or output factors? Where’s the difference between hunters and farmers in incentivization? What can you do when sales are lagging? And how does team effort play into it all? Raul Porojan, Sales & Customer Success Specialist at Project A, goes into the nitty-gritty of our sales compensation in a nutshell series with Christoph Rösler, Director Venture Development & Sales at Project A. Guest: Raul Porojan, Sales & Customer Success Specialist at Project A Host: Christoph Rösler, Director of Venture Development & Sales at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Persönliche Empfehlungsdienste sind ein wichtiger Bestandteil unseres digitalen Alltags geworden. Auf der einen Seite helfen sie uns passende Musik zu finden und interessante Produkte beim Online-Shopping, andererseits stehen sie in der Kritik als Katalysator für radikale Meinungsmache. In dieser Project A Podcast Episode sprechen Janine Perkuhn und Marco Herzog, Gründer von nuzzera.com mit Alexandra Deichsel vom Project A Data Team über die Herausforderung, wie man einen Informationsdienst anbieten kann, der den Lesern persönlich abgestimmte und trotzdem vielfältige Nachrichten empfiehlt und trotzdem die Gefahr einer selbstverstärkenden Filterblase vermeidet. Hier spielt neben dem richtigen Empfehlungs-Algorithmus auch das Geschäftsmodell eine entscheidende Rolle. Gast: Janine Perkuhn, CPO and Cofounder of Nuzzera and Marco Herzog, CEO and Cofounder of Nuzzera Moderation: Dr. Alexandra Deichsel, Business Intelligence Manager at Project A Sprache: German RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Viele junge ITler sehen eine CTO Rolle in einem jungen Startup als eine Art heiligen Gral. Aber weiß man eigentlich, was einen in dieser Rolle erwartet und welche Fallstricke es unterwegs gibt? Ich spreche mit meinem Kollegen Dr. Markus Wuebben, CTO bei Crossengage.io, darüber wie es ist, in einem jungen und schnell wachsendem Startup zu arbeiten, wie man in einem high traffic environment überlebt, wie man mit Druck umgehen kann und wie es ist, sowohl Produkt als auch den Markt nahezu gleichzeitig zu definieren. Und natürlich sprechen wir auch über seine Learnings der letzten 3,5 Jahre und was er heute anders machen würde. Insbesondere das Thema Kultur und die richtigen Kollegen für den aktuellen Lebenszyklus der Firma zu finden, spielen eine wichtige Rolle in seinem “Three stages of a company” Modell. Gast: Dr. Markus Wuebben, CTO of Crossengage Moderation: Stephan Schulze, CTO bei Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Gründer kennen Project A als Investor, als denjenigen, der Geld gibt. Es ist aber nicht unser Geld, das wir in vielversprechende Unternehmen investieren, sondern größtenteils das Geld der so genannten LPs, also der Limited Partner. Doch wie kommt ein Investor wie Project A an das Geld für seine Fonds? Das erklärt uns in dieser Folge Maike Haase, Head of Investor Relations und Fund Finance be Project A. Grob unterteilt gibt es vier verschiedene Geldgeber-Typen, und alle bringen dem Fonds neben Geld auch weitere Nutzen, von denen am Ende sehr stark auch die Gründer profitieren. Ein interessantes Learning, das Maike Haase hatte, seit sie bei uns Investor Relations macht: Die LPs fragen Punkte ab die denen sehr ähnlich sind, die auch wir abfragen, bevor wir in Ventures investieren. Dann gibt es da aber noch die ungewöhnlichen Fragen, bei denen auch wir uns manchmal wundern. Aber hört selbst! Gast: Maike Haase, Head of Investor Relations and Fund Finance bei Project A Moderation: Danijel Visevic, Director of Communications bei Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
As the startup ecosystem grows up, it’s not only startups pitching to investors anymore. Every investor needs to have a clear USP that founders perceive as added value for their business. In this episode, Project A partner Florian Heinemann discusses with HitFox CEO Johannes Keienburg about different investment approaches and how investors can differentiate in a growing investor landscape. What relevance has operational competence for a startup, what about specialization, and what can corporates offer? To get an answer to these questions, listen to this podcast. Guest: Johannes Keienburg, CEO of the HitFox Group & Managing Director at Heartbeat Labs Host: Florian Heinemann, General Partner at Project A Language: English RSS Feed: If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Demographics, social media, personalization and online trust platforms. Customers are changing, along with their preferred communication channels and their expectations of good customer service. Keeping up with them requires an understanding of the technical tools available in customer service, as well as the branding possibilities in this new world of service. Dixa is a customer friendship platform out of Copenhagen looking to evolve the way companies connect to and service their customers. Their CEO, Mads Fosselius, talks with with Raul Porojan, Sales & Customer Success Specialist at Project A. Guest: Mads Fosselius, CEO of Dixa Host: Raul Porojan, Sales & Customer Success Specialist at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Why should a startup invest in its communication when it has enough construction sites to start with? Danijel Visevic, Director of Communications at Project A, gives answers and examples of successful communication that make the business successful. With his "A Com" team, he supports Project A's ventures in three main areas: PR, content creation and communications strategy. The tasks include, for example, the development of personal brands, the creation of videos, photos, and texts or communication consulting. But all this is of little help if the founders do not take into account the most important law of all communication: the Do-No-Bullsh*t-Law. Guest: Danijel Visevic, Director of Communications at Project A Host: Rainer Berak, Managing Director and COO at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Diversity is a hot topic in general and a special challenge for startups. More than just a matter of fairness, it bears great opportunity for success. But what is diversity? Why is it important? How can small & fast growing companies work on building a diverse team while being under time and cost pressure? Meera provides insights on who should drive diversity, shares best practices and explains why it isn’t about ticking off boxes. Guest: Meera Innes, Freelancer & Diversity Evangelist Host: Rainer Berak, COO & MD at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
A healthy balance between supply and demand is crucial for sustainable growth of any marketplace. But how do you define and monitor this liquidity of a marketplace? Once defined, what are potential actions to influence the balance of supply and demand? Catawiki is Europe's fastest growing online auction house with 50,000 items being auctioned off every week. Their Head of Data Science & Analytics, Henk Smit, is exchanging learnings on how to influence marketplace liquidity with Philipp Werner, CMO at Project A. Guest: Henk Smit, Head of Data Science & Analytics bei Catawiki Host: Philipp Werner, Chief Marketing Officer at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Which technologies should startups invest in, when they set the foundation for a data warehouse and when is actually the right time to switch from excel sheets to automated data pipelines? Dr. Martin Loetzsch, Chief Data Officer at Project A, shares his opinion on buzzwords like Big Data, Data Lakes, NoSQL and AI and how to build a scalable data infrastructure with Dr. Alexandra Deichsel, Business Intelligence Manager at Project AGuest: Martin Loetzsch, Chief Data Officer at Project A Host: Alexandra Deichsel, Business Intelligence Manager at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Unternehmen können sich Online Location Marketing zunutze machen, um Offline mehr Traffic zu generieren. Aber wie funktioniert Location Marketing genau? Und ist das in Zeiten von Google und Facebook überhaupt relevant? Florian Hübner, Gründer von uberall, erklärt, wie große und kleine Unternehmen Location Marketing sinnvoll für sich nutzen können und weshalb das gerade heute besonders relevant ist. Mit Florian Heinemann, Founding Partner bei Project A und Mila Cramer, Investment Manager bei Project A. Gast: Florian Hübner, Gründer und CEO von uberall Moderation: Florian Heinemann, Founding Partner bei Project A und Mila Cramer, Investment Manager bei Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Creating a sales compensation scheme in a startup can feel like juggling with explosives while blindfolded. In the beginning, you might have very little data about your business to make decisions that can make or break your commercial success. A badly designed compensation scheme can make your sales team unhappy and lead to bad performance and quick turnover. However, a good sales compensation scheme can be a leading factor of team success, driving actions and behaviors on a daily basis in full alignment with your company’s goals. But where do you start when you, as is natural in a startup, know very little about your KPI’s yet? What should you do and not do in the beginning? Raul Porojan, Sales & Customer Success Specialist at Project A, lays the foundation of our sales compensation in a nutshell series with Christoph Rösler, Director Venture Development & Sales at Project A.Guest: Raul Porojan, Sales & Customer Success Specialist at Project A Host: Christoph Rösler, Director Venture Development & Sales at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Welche Organisation kommt heutzutage noch ohne IT aus? Während die IT oft Treiber von Veränderung ist und somit in der Veränderungskette an erster Stelle steht, befindet sie sich bei der Implementierung oft an letzter Stelle, nämlich erst da, wo Dinge umgesetzt und am Laufen gehalten werden müssen. Der Ansatz von Contorion setzt auf sogenannte Mission-Teams, die cross-functional und für einen definierten Zeitraum von sechs Monaten vollkommen eigenständig an einem Business Driver arbeiten. Denn um ein effizientes und erfolgreiches Business zu betreiben, ist es notwendig, für jeden strategischen Baustein einen ganzheitlichen Blick auf das Unternehmen zu werfen, der durch alle Prozessketten hindurch funktioniert und wirkt. Zudem setzt Daniel Seif in seiner IT Organisation nicht auf klassische Hierarchieebenen, sondern auf die Skills einzelner Personen. Es ist eine Extremform von klassischen Hierarchien. Klingt wie der Inbegriff einer agilen Organisation, oder? Wie all das im Zusammenspiel mit der gesamten Firma funktioniert, welche Herausforderungen es dabei gibt und wie genau es implementiert wurde, hört ihr in der neuen Folge des Project A Podcasts. Gast: Daniel Seif, CTO Contorion Moderation: Stephan Schulze, CTO bei Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Successful companies nowadays have sizeable data teams. But why - and what should such a team look like? And more importantly: What are proven ways of organizing a data team’s workflows in order to have a real impact on the business? Henk Smit, Head of Data Science and Analytics at Catawiki, Europe’s fastest-growing startup twice in a row, is discussing learnings on how to build successful data teams with Philipp Werner, CMO at Project A.
Guest: Henk Smit, Head of Data Science and Analytics bei Catawiki Host: Philipp Werner, Chief Marketing Officer at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss
If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Many companies fail to innovate and struggle to stay in the market. This is particularly hard for Start-Ups that gained traction due to their initial innovational power which they then lose as they grow. But does innovation really matter? And if yes, what are the core principles to keep innovation an integral part of your product development process? Listen to the new episode of Project A Podcast, in which Sherzod Gafar, entrepreneur, former product lead at here.com, and current CPO of YAS.life and Tamer El-Hawari, Director Product Management at Project A, discuss the relevance of innovation and what it needs to make it happen. Guest: Sherzod Gafar, CPO at YAS.life Host: Tamer El-Hawari, Director of Product Management at Project A Language: English RSSFeed:h ttp://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast:h ttps://www.project-a.com/en/media/podcastNewsletter:h ttps://www.project-a.com/en/media/newsletter
Zum ersten Mal haben wir bei Project A die PAK Con veranstaltet: die Project A Knowledge Con, und wir haben sie für alle geöffnet, weil wir grundüberzeugt sich: Nur wenn wir unser Wissen mit allen teilen, werden wir besser. Wenn wir von Wissen sprechen, meinen wir die Weise, auf die wir Marketing, Kommunikation oder Sales aufbauen, wie wir Daten erheben, sie analysieren und für unsere Ventures nutzbar machen, wie wir coden. Es geht vor allem um die Umsetzung. Also nicht, wie etwas theoretisch funktionieren könnte, sondern, wie etwas funktioniert. Charlotte Niklahs hat die PAK Con organisiert, und im Podcast erklärt sie uns, warum die PAK Con anders ist als andere Konferenzen, wie wir versuchen, unser Wissen anwendbar zu vermitteln und warum wir noch lange nicht da sind, wo wir sein wollen. Wir entwickeln uns stetig weiter, unter anderem, indem wir Wissen teilen, teilen, teilen. Gast: Charlotte Niklahs, Venture Development Manager bei Project A Moderation: Danijel Visevic, Director of Communications bei Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Originally Simon Bolz wanted to take off with his Healthcare Startup in Germany, proved to be successful not here, but in the US. The problem: Klara optimises communication between doctors, their staff and patients so enormously that a lot of time and money is saved; thus a comfortable service is created. But the German healthcare system is not about efficiency or service. The incentives in the German system are designed in such a way that only a few large players dominate and the structures will presumably prevent innovation in the foreseeable future. Or won’t they? Listen to the new episode of Project A Podcast, in which Simon Bolz and Uwe Horstmann explain why they can still gain a lot of good from the German healthcare system. Guest: Simon Bolz, CEO Klara, Uwe Horstmann, General Partner at Project A Moderation: Danijel Visevic, Director of Communications at Project A Language: German RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Tamer El-Hawari ist Director of Product Management bei Project A. Während der vergangenen 20 Jahre hat er mehr als 30 Produkte von grundauf mitentwickelt, dabei viele Fehler gemacht, aber auch irre viel gelernt. Am Ende, sagt er, können Fehler bei Produkten immer darauf zurückgeführt werden, dass eines von fünf Prinzipien nicht berücksichtigt worden ist. In der vergangenen Episode hat Tamer mit Moderator Danijel eine allgemeine Einführung gegeben und die fünf Prinzipien nur angerissen. In dieser Floge nun vertiefen wir, was hinter den fünf Prinzipien genau steckt. Hier der kurze Anriss: Ein Produkt muss (1.) Nutzen stiften, (2.) informativ und (3.) innovativ sein, es muss (4.) plattformtauglich sein und (5.) über eine Persönlichkeit verfügen. Gast: Tamer El-Hawari, Director of Product Management bei Project A Moderation: Danijel Visevic, Director of Communications bei Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Wer diese fünf Prinzipien befolgt, kann bei der Entwicklung eines Produkts eigentlich nicht mehr viel falsch machen: (1.) Löse ein Kundenproblem, (2.) höre Deinen Kunden zu, (3.) bleib innovativ, (4.) ermögliche Weiterentwicklung und (5.) schenke Deinem Produkt eine Persönlichkeit. Tamer El-Hawari ist Director of Product Management bei Project A. Während der vergangenen 20 Jahre hat er mehr als 30 Produkte von grundauf mitentwickelt, dabei viele Fehler gemacht, aber auch irre viel gelernt. Am Ende, sagt er, können Fehler bei Produkten immer darauf zurückgeführt werden, dass eines der fünf Prinzipien nicht berücksichtigt worden ist. Wie die fünf Produkt-Prinzipien möglichst gut eingehalten werden, darüber sprechen Tamer El-Hawari und Moderator Danijel Visevic im zweiten Teil dieser Podcast-Reihe. Im ersten Teil geht es vor allem um die Frage: Was macht ein großartiges Produkt aus? Gast: Tamer El-Hawari, Director of Product Management bei Project A Moderation: Danijel Visevic, Director of Communications bei Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Mit reinem Business Hintergrund eine Tech Company gründen: klar geht das! Aber wie? Wieviel muss der Gründer selbst von der technischen Seite verstehen? Wie findet er einen passenden CTO? Wie stellt er sicher, dass technische und operative Teams effizient kommunizieren? Michael Riegel hat als CEO von Comtravo während der vergangenen Jahre viel darüber gelernt. Mit Mila Cramer aus dem Investment Team von Project A beantwortet er diese Fragen, und er erklärt auch, warum Vertrauen in sein Team das A und O ist. Gast: Michael Rieger, CEO Comtravo Moderation: Mila Cramer, Investment Managerin bei Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Er betreibt reichweitenstarke Blogs und Podcasts, ist Autor vielgelesener Bücher und gefragter Interviewpartner für Fach- und Mainstreammedien. Alexander Graf hat sich in den letzten Jahren in Europa zu einem der wichtigsten Thought Leader für E-Commerce entwickelt - und das hat Einfluss auf die Companies, die ihm gehören: Mit seinem Content generiert der Gründer Leads. Potenzielle SPRYKER-Kunden zum Beispiel werden aufmerksam auf das Betriebssystem für E-Commerce, und sie wissen dank des Contents schlichtweg, dass sie sich an ein Unternehmen wenden, dessen CEO ein E-Commerce Vollprofi ist. In unserem neuen Podcast verrät uns Alexander, welcher Content besonders gut funktioniert. Und welche persönliche Eigenschaft für relevanten Content die wichtigste ist. Spoiler: Es ist echte, ehrliche Neugierde. Gast: Alexander Graf, CEO SPRYKER Moderation: Danijel Visevic, Director of Communications bei Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
US-Investoren schielen immer stärker auch auf Europäische Startups. Doch wie nimmt man als Europäischer Gründer Kontakt zu US Investoren auf? Und wann macht es überhaupt Sinn, in den USA Geld einzusammeln? Anton Waitz, Partner bei Project A, hat in den USA gelebt und investiert und spricht mit Florian Heinemann, ebenfalls Partner bei Project A, und unserer Investment Managerin Mila Cramer über Dinge, die Gründer beachten sollten, wenn sie von US Investoren Geld einsammeln. Weshalb sind US Investoren überhaupt an Europa interessiert? Hat es Sinn, an einem Accelerator Programm teilzunehmen? Und welche Unterschiede gibt es zwischen Ost- und Westküste? Moderation: Florian Heinemann, Partner bei Project A, und Mila Cramer, Investment Managerin Gast: Anton Waitz, Partner bei Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast
Sean Ironside erklärt Geldanlage mit einem Fisch. Das irritiert und ist gerade deshalb gute Kommunikation, weil sich potenzielle Nutzer damit beschäftigen und LIQID als wiedererkennbare Marke hängen bleibt. Wer jetzt denkt: voll unlogisch! Der sollte reinhören in den neuen Podcast, in dem auch erklärt wird, worauf vor allem junge digitale Unternehmen achten sollten. Weitere Informationen zu LIQID und warum sie kürzlich den German Brand Award verliehen bekommen haben: https://www.german-brand-award.com/preistraeger/galerie/detail.html Moderation: Danijel Visevic, Director of Communications bei Project A Gast: Sean Ironside, Head of Brand and Communications bei LIQID Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Je schneller eure Website ist, desto besser. Klar. Aber bis zu welchem Punkt ist es sinnvoll, in weitere Verbesserungen der Ladezeit zu investieren? Und was ist der finanzielle Mehrwert einer schnelleren Website? Ist es also schlau, Zeit und Geld zu investieren, um die eigene Website schneller zu machen? Wir gehen dieser Frage im Project A Podcast auf den Grund und haben dazu Jan Roosen von Horizn Studios, Philipp, unseren Director Business Intelligence, und Christian, unseren Director Frontend Development, eingeladen. Den von unseren Kollegen Ole Bosdorf und Philipp Werner über dieses Thema geschriebenen Artikel findet ihr hier: https://insights.project-a.com/the-business-value-of-site-speed-and-how-to-analyze-it-step-by-step-b01658e126cb Moderation: Manuel Boll Gast: Jan Roosen, Mitgründer Horizn Studios Philipp Werner, Director Business Intelligence Christian Häringer, Director Frontend Development Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Die DSGVO ist nun schon länger mit voller Auswirkung in Kraft, die ersten Abmahnungen sind raus. Wie sollte man als Unternehmer und Gründer damit umgehen? Andreas Kuehnke, Legal Counsel bei Project A, gibt Rat. Er erklärt auch, what the heck eine Abmahnung überhaupt ist, was sie darf und was nicht. Und wir sprechen auch über “vergoldete Abmahnungen”. Kein Witz, sowas gibt es, sie können für Unternehmer zum Alptraum werden. Aber keine Sorge, auch wenn es viel Lärm um die DSGVO gab: Es ist in den allermeisten Fällen viel Lärm um (fast) nichts.
Voice technology is on the rise. Everybody seems to be talking about it and how it will fundamentally transform the economy and society. But does it really? In this episode we are talking with Krzysztof Szymanski about this trending topic. He has taken a closer look at this new technology over the last months and also published two articles (find the links below). We talk about why now is the perfect time to start exploring technology and why founders should consider to do so. Krzysztof also shares some possible use cases for startups. Listen up! Moderation: Manuel Boll Guests: Krzysztof Szymanski Language: English RSS Feed: http://project-a.libsyn.com/rss Krzysztof’s articles: https://medium.com/@krzysztof.szymanski/voice-assistants-and-what-they-mean-for-the-future-of-your-business-9ed480896b68 https://medium.com/@krzysztof.szymanski/skills-search-flash-briefings-shopping-and-other-key-features-of-voice-assistants-db6eb96128c8 If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
“Education Technology kann Gesellschaften verändern und die Welt bewegen!” Daran glauben vermutlich alle Gründer von EdTech-Startups fest. Anton Waitz, Partner bei Project A, bewundert diesen geradezu missionarischen Eifer, der nochmal über das hinausgeht, was bei den meisten Gründern ohnehin vorhanden ist: Passion und Getriebensein. Doch um sein EdTech-Startup erfolgreich zu machen, dazu braucht es noch mehr. Hört jetzt die neue Folge des Project A Podcasts, in der Anton auch erklärt, warum EdTech-Startups in den USA und UK schon weiter sind als in Deutschland, was am dortigen Umfeld besser ist. Und Anton erklärt auch, warum er nicht als Volljurist arbeitet, der er eigentlich ist. Moderation: Danijel Visevic Gast: Anton Waitz, Partner Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Macht der Aufbau einer sogenannten DNVB noch Sinn? Was sind die Vor- und Nachteile, die es dabei zu beachten gilt? Und wie funktioniert Markenaufbau in einer Plattform-Welt, die von Google, Amazon, Facebook und Apple dominiert wird? Alle diese Fragen beantwortet uns Florian Heinemann in Folge 19 des Project A Podcasts. Wir sprechen außerdem über Marktplätze wie Amazon, Alibaba oder eBay und wie Startups diese als strategischen Vertriebskanal nutzen können. Dabei ist es immer entscheidend zu kalkulieren, was der Marktplatz-Umsatz, im Vergleich zum Umsatz im eigenen Shop wert ist. Nicht zuletzt zeigt Florian uns Möglichkeiten auf, wie man als Startup in einer Plattform-Welt nachhaltig Gewinne erwirtschaften kann. Hilfreich kann für DNVB’s zum Beispiel der stationäre Handel sein. Das mag kontraintuitiv klingen, kann aber ein sehr effektiver Kanal sein, um Produkte erlebbar zu machen. Ein gelungenes Beispiel dafür ist der Flagship-Store eines unserer Portfoliounternehmen aus Berlin, der in erster Linie für Branding genutzt wird und so die Verknüpfung von On- und Offline-Welt schafft. Moderation: Manuel Boll Gast: Florian Heinemann, Partner Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss
Der deutsche Gesundheitssektor wandelt sich: Das E-Health-Gesetz ist in Kraft, das neue Bundesministerium für Gesundheit kündigt weitere Reformen an und weitere Lockerungen des Fernbehandlungsverbots sind absehbar. Der richtige Zeitpunkt also für Project A, ein Whitepaper Digital Health zu veröffentlichen, schließlich bieten sich nun große Chancen, in den deutschen Gesundheitsmarkt zu investieren. Oder? In diesem Podcast gibt Uwe Horstmann, Partner bei Project A, die ehrliche Antwort: Wir wissen es noch nicht. Allzu häufig waren wir euphorisch, allzu häufig wurden wir enttäuscht. Hier könnt ihr das Whitepaper herunterladen. Moderation: Danijel Visevic Gast: Uwe Horstmann, Partner Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss
Gerade erst die zweite Finanzierungsrunde abgeschlossen und nun schon im Project A Podcast: der Geschäftsführer von store2be, Marlon Braumann. Mit Florian Heinemann und Moderator Manuel Boll spricht Marlon über seinem Weg zum Unternehmer, was ihn motiviert hat zu gründen und wie er das perfekte Team gefunden hat. Vieles dreht sich in dieser Folge um Live Marketing, wie es am Besten funktioniert und warum es so ein effektives Medium ist. Store2be bietet als digitale Buchungsplattform für Promotion-, Pop-up- und Aktionsflächen Werbetreibenden die Möglichkeit, Live Marketing für ein Erlebnis ihrer Produkte und Services zu nutzen. Damit können Marken die Verschmelzung von Online und Offline schaffen. Nicht zuletzt sprechen wir noch darüber, wie store2be Live Marketing mit Hilfe ihres Tools “Event Analytics” messbar macht. Moderation: Manuel Boll Gäste: Marlon Braumann, Co-Founder store2be, Florian Heinemann, Partner Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über store2be wissen willst: https://www.store2be.com Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Innerhalb von drei Jahren zum erfolgreichen Exit - welcher Gründer träumt nicht davon? Für die Gründer von Contorion ist dieser Traum in Erfüllung gegangen, doch Richard Schwenke ist nicht zu Gast beim Project A Podcast, um nur von der Sonnenseite des Gründens zu erzählen: Auf ihrem Weg zum Erfolg haben die Contorion-Gründer auch Fehler gemacht. Von fünf grundlegenden Fehlern erzählt uns Richard. Und natürlich verrät er uns auch, wie man sie vermeiden kann. Moderation: Danijel Višević, Director of Communications bei Project A Gast: Richard Schwenke, Co-Founder Contorion Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Nein, auch für Gründer ist es noch nicht zu spät, ihr Startup an die neue Datenschutz-Grundverordnung anzupassen, aber: Am besten jetzt, denn die neue Verordnung tritt am 25.5.18 in Kraft. Was dann passieren kann, erklärt unser Unternehmensanwalt und Datenschutzexperte Andreas Kühnke: Unternehmenspflichten nehmen zu, Behörden werden mächtiger, Abmahn-Anwälte könnten Geschäfte wittern. Was ihr tun könnt, um erste Schritte umzusetzen und nicht sofort ins Visier zu geraten, das erfahrt ihr in diesem kurzen Podcast. Moderation: Danijel Višević Gast: Andreas Kuehnke Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Worauf müssen Gründer achten, wenn sie ein CRM-Setup aufsetzen? Das hat unser Head of Growth Marketing & CRM Aaron Rosen im ersten Teil dieses Podcasts erklärt. Im zweiten Teil tauchen wir nun noch tiefer in das Thema ein und sprechen darüber, welche Kanäle am Anfang für Startups am besten geeignet sind und warum. Aaron gibt auch Tipps, welche CRM-Tools die richtigen sind, wie viel es kostet, sie zu implementieren und welche Erkenntnisse durch das Testen verschiedener Strategien gewonnen werden können. Moderation: Manuel Boll Gäste: Aaron Rosen Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss Wenn Du mehr über Project A wissen möchtest: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter
Kein Geschäft kommt ohne Interaktion mit Kunden und potenziellen Kunden aus. Geschieht das effektiv, werden die Customer Lifetime und der Gewinn erhöht. Eben genau darum geht es bei CRM Systemen. Aber: Was ist das beste Tool für Startups mit limitierten Ressourcen? Und wie schafft ein junges Startup, es mit der größeren Konkurrenten aufzunehmen? In diesem Podcast erklärt unser Head of Growth Marketing & CRM Aaron Rosen, wie man ein Customer Relationship Management System für sein Geschäft erstellt, und was Gründer dabei priorisieren sollten. Moderation: Manuel Boll Gäste: Aaron Rosen Sprache: Englisch RSS Feed: http://project-a.libsyn.com/rss
In the last episodes, we talked about what it takes to build a data-driven business and how Business Intelligence teams work with other departments to help understand and use their data effectively. Today, Rainer Berak, who’s been the host for our BI series, wraps up the topic and shares his biggest takeaway, a surprising learning, and actionable advice for founders who want to build a data-driven business from the start with limited resources. All of that topped with some juicy secrets about his life before stepping into the VC industry. Moderation: Nora Perez Guests: Rainer Berak Language: English RSS Feed: http://project-a.libsyn.com/rss
Today Marketing departments work very closely with Business Intelligence. The benefits are obvious: data helps marketers make smarter decisions and optimize their spend. But Marketing is not the only business area that can benefit from a close collaboration with BI. In the final episode of our BI series, Rainer Berak discusses the role of BI in Product Management, Organizational Building, and Sales with some of our team leads at Project A. PAP#011 is the fourth and last part of our BI series. Moderation: Rainer Berak Guests: Tamer El-Hawari, Tevfik Oytun Aloglu, Cornelia Moller-Atam, Christoph Rösler Language: English RSS Feed: http://project-a.libsyn.com/rss
Data collection and analysis have transformed the way marketing departments work. Today, it’s essential that marketers have a data-driven mindset and an ability to interpret and translate data into actionable insights. This helps them spend their budgets more efficiently as in the past. However, we’ve still got a long way to go. Customer journeys in the digital age are complicated, and many companies still rely on last-click attribution. In this episode, the third in our BI series, our CMO Dorothee Seedorf discusses with Philipp Werner, Director of BI, how the two departments work together at Project A to overcome these challenges.
PAP#010 is the third part of our series on BI.
Moderation: Rainer Berak Guests: Dorothee Seedorf, Philipp Werner Language: English
Better decisions are made based on data and they help to be one step ahead. This is what we here at Project A are deeply convinced of. But it’s not easy to work with those data in a way that it can be analyzed and made actionable, it requires creativity and intelligence. Philipp Werner is our Director of BI since November. In this episode, he explains how we take ventures such as Catawiki, or kfzteile24 to the next level by using business intelligence, why machine learning is gaining relevance, and what it means to be the fan of a football club that loses almost every game. The moderator Rainer Berak is also a fan of 1. FC Köln.
PAP#009 is the second part of our series on BI.
Moderation: Rainer Berak Guests: Philipp Werner Language: English RSS Feed: http://project-a.libsyn.com/rss
Today data is the gold of the digital age, and if companies can't collect data on their business and analyze it correctly, they can close down right away. Seriously. That’s why one of the most important departments at Project A is Business Intelligence. Our BI experts support our ventures in using their data successfully to grow. Rainer Berak, COO at Project A, talks to Leo Schirmer in the first of four BI-themed episodes about the development of Business Intelligence in the last five years. Leo was Director of Business Intelligence at Project A for a long time. He says that nowadays it is much easier to collect and use data thanks to the many new tools.
Moderation: Rainer Berak Guests: Leo Schirmer Language: English RSS Feed: http://project-a.libsyn.com/rss
Eigentlich scheint der Weg fürs erfolgreiche Startup geebnet: Die Idee stimmt, das Gründer-Team passt fachlich gut zusammen und Geld ist auch schon eingesammelt. Nur, hoppla, plötzlich müssen die ersten großen Herausforderungen gemeistert werden, es kommt zum Streit, die Gründer reiben sich auf. Das lässt sich vermeiden, sagt Florian Heinemann, Partner bei Project A, denn ein gutes Gründerteam achtet auch darauf, wie es menschlich zueinander passt.
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