Today's guest is John Mackey, the co-founder and former CEO of Whole Foods, who just released his memoir, The Whole Story: Adventures in Love, Life, and Capitalism. As befits the entrepreneur who revolutionized grocery shopping from a grim, pragmatic necessity into an exciting, multi-sensory adventure, Mackey's story is far from conventional and we talk frankly about the failures, successes, and psychedelics he encountered while reshaping how Americans think about food, fitness, and free enterprise. We also discuss Love.Life, the chain of holistic health and wellness clubs he's opening this summer.00:00— Introduction00:48— The Whole Story: Adventures in Love, Life, and Capitalism03:45— Capitalism disrupts the status quo07:57— Whole Foods' bumpy start15:02— How to foster rich environments for capitalism & innovation19:00— Why socialism ALWAYS fails21:05— John Mackey's upbringing26:38— Where is the next generation heading?29:53— The Capitalism scapegoat32:36— Ad: BankOnYourself.com34:27— LSD and other psychedelics38:15— Applying "Expand into love, don't contract into fear" to business40:41— Conscious capitalism as a management philosophy45:45— Unionization at Whole Foods51:11— The pros & cons of selling Whole Foods to Amazon59:48— Mackey's new venture: Love.Life01:05:19— John Mackey's secrets to health01:09:38— Capitalism: an infinite gameToday's Sponsor:Bank On Yourself: Bank On Yourself is a proven retirement plan alternative that banks and Wall Street are desperately hoping you never hear about. It gives you guaranteed, predictable growth and retirement income; access to your money for any purpose with NO questions asked and NO government penalties or restrictions; and the peace of mind that comes from knowing the minimum guaranteed value of your retirement savings on the day you plan to tap into them. Go to Bank On Yourself.com/WORD and get a free report about the retirement plan alternative that lets you bypass banks and Wall Street, and take back control of your financial future.Subscribe at YouTube: http://youtube.com/reasontvLike us on Facebook: https://www.facebook.com/Reason.MagazineFollow us on Twitter: https://twitter.com/reasonVisit the archive: https://reason.com/tags/reason-podcast