Here at GIPHY we work with GIFs every day. Sometimes, however, it pays to stop and ask “What exactly is a GIF?”. Since the format is over thirty years old, it has some real limitations, so it is worth asking: “What are they? What does it do well? And what can’t it do?

The GIF format has a distinctive look, one that we at GIPHY are familiar with. Watch this talk to learn more about how we examine why GIFs look the way they do and a lot more….