BTW, this was the first time I wrote one of these HowTos that is part prose and part code. I love the way it turned out. I didn't plan on talking to feed reader devs on behalf of writers, but I think we all need to focus on who we're doing all this for, and it's primarily writers imho and then readers, and to the extent that programmers matter, it's just teeeny little bit. If this were a restaurant, we've designed things solely from the point of view of waiters, ignoring chefs and diners. That's how far off course we've gotten. We value tech too much esp when tech has done such a bad job as we have in feed reading user experience.