How about instead of emotional appeals, let's do some real old fashioned marketing of Mastodon.
List features in the left margin.
List products across the top.
Put checkboxes where the product has the feature.
We used to do this kind of stuff really well.
We're all flying blind.
That's easy to fix.
We're using super-powerful information tools.
Way beyond what we used to have.
And we use them very poorly.