AppleTV is running the whole of the first episode of Silo as a tweet. This is new, never seen this done before. I imagine that Apple is paying Twitter to do this, or maybe not. Maybe Twitter wants to establish itself as a medium for watching, not just participating, and Apple is helping. I think we'll see more and more of that. A diminution of individuals communicating and more corporations and political parties. People who think Musk is going to regret buying Twitter are imho probably wrong. They were just barely treading water, sitting on one of the most amazing communication systems ever built. A restructuring is for sure going to cause a dip, but once straightened out, it could turn into a strong business. It's not smart to bet against a company that's as installed as Twitter is.