What got me spinning was listening to Rachel Maddow advertise her podcast at the beginning of her show last night. You can get the podcast for free, she says, or if you want no ads, you can pay some money and get it from Apple. What Apple is selling there, and Maddow is going along with, is not a freaking podcast and by calling it one they undermine a great medium. I understand why Maddow might not care, she makes millions from a medium that doesn't give users much choice (ie MSNBC) so why should she care about podcasting, which does.