Why did the Podcast 2.0 people reinvent rssCloud? That's the kind of bullshit Google does. We don't do that in the open formats and protocols world. What really pains me is they claim to follow my Rules for Standards-makers. Imho they do not. Two rules apply. Rule #1 says the only reason we do this is interop. It's called Rule #1 for a reason. And the one way rule a little further down the page. I've seen this happen twice where people say they abide by the RFSM but then do exactly the opposite of what it says to do. We have to do this better people. Come on. Also come up with something more humble than the name you've chosen. We've been down this path. The only way it ends is in tears.