I've used this phrase a few times recently: "Before we were so rudely interrupted."

Or, "the big interruption."

I'm referring to 2006, when web writing was downgraded, to be 140 characters with no styling, no links, without the ability to edit.

That's when writing on the web started going in the toilet.

So when I say it again I may link to this post, because out here on the web, linking is always allowed.