Five factors to consider.
https://hbr.org/2021/10/creating-a-meaningful-corporate-purpose?utm_medium=email&utm_source=newsletter_weekly&utm_campaign=weeklyhotlist_not_activesubs&deliveryName=DM158124
* Simon Sinek’s TED Talk * More than eight in 10 executives * Most executives also understand * says about this * PepsiCo * Johnson & Johnson