Let’s start with some definitions. Personas are (according to their creator Alan Cooper): “…not the real people but they represent them throughout the design process. They are hypothetical archetypes…
https://uxdesign.cc/building-meaning-for-teams-personas-or-archetypes-8395d6b70e9c
* Alan Cooper * wrote * Archetypes are * Statler and Waldorf * reductionis * phenomenology * prescriptive * tactical * Strategy * Henry Mintzberg, * Henrik von Scheel * , Max McKeown * Vladimir Kvint * Aga Szóstek * The Umami Strategy: stand out by mixing business with experience design * Seed Cards * Catching The Next Wave