Asking what really matters to customers helped focus the company’s priorities.
https://hbr.org/2021/10/how-twitter-applied-the-jobs-to-be-done-approach-to-strategy?utm_medium=email&utm_source=newsletter_weekly&utm_campaign=weeklyhotlist_not_activesubs&deliveryName=DM154592
* conference call * jobs to be done * “jobs to be done” approach * Square * Square Loans