Five tips backed by neuroscience and psychology.
https://hbr.org/2020/11/write-to-reward-your-reader?utm_medium=email&utm_source=newsletter_weekly&utm_campaign=weeklyhotlist_activesubs&utm_content=signinnudge&deliveryName=DM106942
* simple words * specific language * aesthetic features * metaphor * pleasure hotspots * researched * Researchers Byoung-Hyoun Hwang and Hugh Hoikwang Kim * Scientists have shown * comes programmed * Jonah Berger and Katherine Milkman * hints of connection * Experiments with poems * We are driven * song lyrics and poems * vehicle for sharing lessons. * researchers who looked at two kinds of business crowdfunding campaigns