In this episode of The eCommerce Growth Series, Stephanie Bregman, CMO of Manly Bands, stops by to discuss how they use creativity to fuel their business - from product sources, to unique naming, to sarcastic Twitter responses. Some of the things we touched on include:
How Manly Bands was born out of a frustration from a lack of men's wedding bands
The importance of having strong creative assets
Using creativity throughout departments
The importance of customer service and treating your customers as best as you can
Using partnerships and ambassadors to promote your content and products
The rise of eCommerce due to COVID
Giving back and building a successful work culture
Thinking outside of the box when merchandising
Thank you for joining the eCommerce Growth Series. And a big thank you to Stephanie Bregman at Manly Bands. If you have any questions, please feel free to reach out to me at Ron@visiture.com. We'll see you next time.