In this episode of The eCommerce Growth Series, we're joined by Cory Whitfield, Senior Director of Solutions and Partnerships at Listrak, to discuss how eCommerce brands can utilize retention marketing to their benefit. Some of the topics we covered include:
How to use SMS effectively
Using SMS as a complimentary tactic to email marketing
Pre-internet tactics that work today
How to personalize your messaging
Utilizing the right channel at the right time
How to be successful in a cookieless world