In the second episode, I sit down with Jason McClain, the Director of Marketing at Refigiwear.

Refrigiwear is the leader in apparel for cold working conditions. For the longest time online was not a serious channel for the company until Jason McClain came on board.

Five years later their eCommerce division is up 1,500% and a much larger part of the overall company.

Hear from Jason McClain how they achieved this growth.

You can also listen to the full 22-minute interview and audio-only version.

In this episode, you will learn:

  • Why lifestyle imagery is important
  • How to choose which channels to optimize for
  • How search engines helped capture customers
  • And more...