Brainstorming was first introduced to the world in 1942. It was outlined in the book How To Think Up by Alex Osborn, one of the founders of advertising agency BBDO. He started experimenting with techniques to improve group creativity in his agency and found that his brainstorming technique helped him do just that. It was designed for the world …
http://openforideas.org/blog/2016/11/23/science-shows-brainstorms-dont-work-why-do-we-still-use-them/
* Alex Osborn * over-focus on a smaller number of concepts * the matching effect * sucker effect * production blocking * run a course * Brainstorming Doesn’t Work * Why Brainstorming Doesn’t Improve Productivity or Creativity * Why Group Brainstorming Is a Waste of Time * Why Brainstorming Doesn’t Work * Brainstorming doesn’t work – four exercises to flex your creativity