Sources:

• https://www.bbc.co.uk/news/health-51873799
• http://socialpsychonline.com/2016/04/psychology-of-humor-funny-comedy/
• https://theconversation.com/science-deconstructs-humor-what-makes-some-things-funny-64414
• http://socialpsychonline.com/2016/04/psychology-of-humor-funny-comedy/
• https://www.bbc.co.uk/news/business-47168860
• https://www.youtube.com/watch?v=ysSgG5V-R3U - What makes things funny | Peter McGraw | TEDxBoulder
• https://www.acrwebsite.org/volumes/6290/volumes/v11/NA-11
• https://essay.utwente.nl/63592/1/Elbers_Judith_-s_0182427_scriptie.pdf
• https://www.google.co.uk/amp/s/www.adweek.com/digital/funny-ads-effective-or-just-good-for-a-laugh/amp/
• https://www.campaignlive.co.uk/article/consumers-real-people-ads-prefer-laugh-research-finds/1445068
• https://uanews.arizona.edu/story/those-funny-ads-may-make-you-laugh-maybe-not-buy

https://online.pointpark.edu/public-relations-and-advertising/humor-in-advertising/ * https://adage.com/article/opinion/opinion-why-arent-super-bowl-ads-funny-anymore/2232531 * https://www.millwardbrown.com/docs/default-source/china-downloads/newsletter/3-millwardbrown_knowledgepoint_humorinadvertising.pdf?sfvrsn=2 * https://effectiviology.com/humor-effect/ * https://www.researchgate.net/publication/273852156_The_Effect_of_Humour_and_Mood_on_Memory_Recall