It Takes a Tribe: Building the Tough Mudder Movement

Once upon a time, I only got an audience with Sir Will for about 15 minutes every year at World's Toughest. Nowadays, we are, dare I say, mates. We caught up in person at TMX in Minnesota, and set up this skype call soon after. Will and I talk about:

  • How the first TMX went.
  • Future plans for TMX.
  • What celebrities he gets confused with.
  • New countries for Tough Mudder events.
  • Some of the ups and downs of being at the top.
  • Much more.

Todays Podcast is sponsored by:

Original Warrior PakĀ is the online, one stop shop for all your OCR needs. So get your Blood, Sweat and Gear at OriginalWarriorPak.com Show Notes:

Order Will Dean's New Book