What NOT to do when launching a course.

“Looking back, there are some definite reasons why this launch under-performed.” - Shinah

Today, I’m getting both STRATEGIC and quite VULNERABLE.

I’m looking at my latest launch of my Intermediate Calligraphy Course and analyzing why:

• A pre-launch runway is so important
• Too much content during a launch can be a BAD thing, and
• The #1 thing I’ve been neglecting that would have given me different results

Sometimes, business is just hard. So I’m also sharing a vulnerable truth about this year’s revenue that I hope will help some of you feel not alone.

Mentioned in this episode: The Modern Creative Podcast

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New “Profitable Calligraphy” 1-Hr WorkshopLearn how to go from Beginner to Side Hustle in just 6 Months!

Register for free: crookedcalligraphy.com/workshop

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