Omotenashi is Japanese-style hospitality.
It has the nuance of giving a warm reception and kind treatment to a guest.
True hospitality means to anticipate the needs of a guest.
The guest will rarely need to ask for any assistance, because it will be provided as soon as it becomes necessary.
In a traditional inn or in a private home, omotenashi tries to provide a peaceful environment and consideration for the guest.
The word was used in Tokyo’s bid for the 2020 Olympic Games.
Christel Takigawa, a representative for Japan,
used the word in her speech before the International Olympic Committee (IOC).
Her speech brought attention to omotenashi as a key word for Japanese kindness to guests.