In this episode of The Know, Like & Trust Show, we explore the difference between Cold and Warm content and how to create friction in your content to turn some people off and create more buy-in with your best client. In this episode, you will learn the following: 1.How to create warmth in your content to turn potential customers into committed buyers 2. How to use friction to your advantage to create sticky content 3. How to serve your warm audience even as you're serving your cold audience