After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data to back them up. You will learn whether shorter or longer content is better for your business’s success. We’ll also cover: Is short-form content shorting your business results? What is the difference between short-form and long-form content? How can we test different kinds of marketing to determine what works best for our business?