Today we are talking about inclusive marketing and shoulder clients. Some of the concepts I'm going to be talking about are very specific, and maybe even feel exclusionary -- they're not. This is actually a way for you to draw people in. Topics discussed in this episode: Why inclusive market and allowing people to self-select you is important Why Britney does not like the term "Ideal Client Avatar" The four levels of clients as Britney sees them Going beyond the ideal client avatar and to the best client profile What a shoulder client is Why it's important to be able to tell people when you aren't a good fit for them