Today we're going to talk about the "under promise and over deliver" cliché, but we're going to be talking about it through the lens of the Know, Like & Trust factor. You'll learn how to shape your audience's perception of you while holding tight to your boundaries.

Topics discussed in this episode:

-Why setting expectations up front is the key in building your Know, Like & Trust factor Letting your content act as a filter for ideal clients -How to not only build trust with your audience, but keep it once they convert to a customer -How to successfully move from a 1:1 platform to 1:many -The importance of onboarding and off-boarding process and how it affects your ability to under promise and over deliver. -Remembering that you ultimately get to shape your customers perception of you and the experience they have working with you