Your business needs traffic and a well defined pathway (AKA a funnel). I'm often asked which is more important for business growth. My answer? They’re equally important, and they have to play well with each other to really serve as assets in your business. So today I'm sharing exactly how to make this happen.  Topics discussed in this episode: The importance of traffic and a well defined funnel and why you can't have one without the other The 3 types of content you can create and the pros and cons of each one How to build out your marketing funnel so you attract the right audience and meet your goals Merging your traffic and your funnel assets Decreasing confusion for you audience so they can purchase with confidence