It wasn't all dumpster fire–there are a lot of good things that came out of 2020, too, and here are a few we can all learn from as we move into 2021 and meet the new minimum to build up your know, like, and trust factor. TOPICS DISCUSSED IN THIS EPISODE: Taking a moment of reflection to talk about the things that we gained this year, not just the things we lost I talk about my favorite menu from a local restaurant, how it led to a great discussion, and how it inspires my naming and copywriting moving forward What my whiskey habits have to do with building your know, like, and trust factor Adding stats to your communication as a way to build trust Drawing a line as your new baseline for product/service quality Remembering we inspire others all the time