If you believe that you have a message worth listening to, then you have a responsibility to get that message out into the world. Here's your permission. You have to go for it, even if it feels a little scary. TOPICS DISCUSSED IN THIS EPISODE: Permission granted means it's time for you to start helping people, even if you feel like you still have questions Why most coaches fail (hint: it's not what you think) How the concept of falling in love and branding being the same thing came about The power of affirmations and positive Instagram accounts Sophie Lua's "can you handle all of me?" as applied to a brand The five steps of building a brand Why you don't have to be confrontational to have a clear brand, but you do need to turn people off What keeps a mission-driven brand moving forward Your brand in a nutshell: You know you can make the world a better place if only ____ A few 2020 problems that could have been better with different messaging A few takeaways from Brand Barbarian, by Ben Settle Who to focus on when answering "Can you handle all of me?" Two things you need to overcome before building a personal brand