In this week's show, we talk about making a big decision even if you don't feel you're ready. This came about from me hearing how someone in my own niche did this a few years ago and has emerged as a leader, simply because she decided she would be. TOPICS DISCUSSED IN THIS EPISODE: -How this idea started as a rant and then turned into more after reflecting on it for a while -How to skip over the imposter syndrome stage - the story I tell applies to every industry, modality, job, etc - and we all have moments of jealousy when we realize it -Why when you're the first to claim a stake in the ground, you're the de facto leader -When you're the first, you have to figure it out on your own -Action steps for how you can apply this idea of staking a claim in your business niche -Using your platform to get free PR -Why being the first allows you the grace to make mistakes Build Your Brand: http://britneygardner.com/wwm