Dov Gordon helps consultant and experts get ideal clients. Consistently. There are millions and millions of consultant/coaches who are really good at what they do.  But they're not charismatic guru types. And they never want to be. They LOVE their work.  And all they want is a consistent flow of great clients.  Clients who value their expertise, AND who value who they are as people.  And pay them well for it. Dov and his small team take a tactic-agnostic approach.  They help you build a strong strategic foundation and to apply to it to build a simple, client-getting system that is best for YOU. TOPICS DISCUSSED IN THIS EPISODE: -Dov's beginning of winging it as someone who's not a natural marketer or salesperson, but had something valuable to sell -The two ways to thrive as a professional or expert: the path of the charismatic guru and the path of mastery -Dov talks about figuring out why tactics work and why tactics fail, and once you figure it out you can use any platform successfully -The three questions that pop up in every client's mind as they're decided whether to purchase from you -We dive deeper into the messaging issues the first question bring up and how to apply them to a few business models. -When your ideal clients aren't making the connection you can help them, it's because you didn't make that connection for them. -Dov answers the age-old question of what to do about the people who don't fit your ideal client profile. -How to bridge the gap between messaging, trust, and next steps with ideal clients. -Why picking one result you can deliver is the foundation of any marketing effort. BUILD YOUR BRAND with Instant Badass Brand: https://britneygardner.vipmembervault.com/teaser/courses/view/1003644