In this third of four podcasts, Ben and Steve speak on reducing your SOA Total Cost of Ownership(TCO). With different applications and data formats, it becomes costly to get the desired results of integration. But with specialized, consumable and dedicated appliances companies can bring down costs and achieve time to value in days and weeks. --To achieve SOA inertia within an organization and beyond, addressing the learning, skills, performance, security and management requirements increases IT costs. --IBM drives the lowest TCO with specialized, consumable, dedicated appliances. --IBM delivers the most complete Appliances offering in the market with proven customers in all Industries.