The Big 12 is in discussions with Allstate on naming rights to the conference in a deal rumored to be worth $30-$50 million a year. One of the men who broke the story is college football insider Brett McMurphy with the Action Network. He joined KRLD's Austin York and Kristin Diaz on Thursday.

Photo: Detail view of Big 12 logo as the Baylor Bears band plays on the field before Baylor plays the Oklahoma Sooners in the Big 12 Football Championship at AT&T Stadium on December 7, 2019, in Arlington, Texas. (Ron Jenkins/Getty Images)