Is the South African advertising industry in sync with consumers and the cultural diversity that we have in South Africa? Hardly a year goes by without South Africans being upset and offended by a new advert that has hit the billboards and the TV screens. Is banning an advert enough to address this problem – is there a cultural disconnect between the advertising industry the people who are expected to consume the products that are being advertising?

GUEST: Ndumiso Ndlela – Head of Digital at DNA Brand Architects