Sure seems like Apple’s got the whole “slickly produced video” thing down to a science, doesn’t it?

As expected, today’s event saw the wraps taken off the new iPhone 13 series, as well as the Apple Watch Series 7, a revamped iPad mini, and the ninth-generation iPad. With the presentation firmly in the rearview, it’s worth taking a quick look at what Apple showed off.

Lucky 13 Meet the new iPhone…similar to, but basically better than, the old iPhone. Every year, Apple improves the cameras and the processors in the iPhone, and this year’s no exception. But I did find it interesting that Apple chose to remark upon two less sexy features: improved battery life and better durability (or so Apple says). Both of those have real, tangible benefits to users, even if they’re not top-line marquee features. It’s always interesting to see Apple focus on things that make people’s iPhones last longer; it’s one place that seems be at odds with its business, since a functioning iPhone doesn’t necessarily need to be replaced as quickly.1

Knives all around.Of course, the main attraction are the new cameras. They’re certainly the most visible bump2 from year to year, and the larger sensors and trickle down of the sensor shift optical image stabilization is sure to provide a lot of benefit for low-light photography.…