Welcome to the eighth episode of the "Tear Down Show" where we break down markets, media and messaging from multiple perspectives and roles.

Guests are:

Warren Whitlock (http://twitter.com/WarrenWhitlock), author and social media strategist David Schlosser (http://twitter.com/dbschlosser), a recovering PR flack, fiction writer, and publisher

Hosted by:

Michael Wolf (http://twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (http://twitter.com/dspark), the brand journalist, of Spark Media Solutions.

Media disruptors of the week:

Republicans use animated GIFs to add theater to a project they want finished. (TechCrunch story) Editorial staff of Mental Floss writing branded content for advertisers.

Good and bad pitches of the week:

"Coaches" who miss basic facts searchable in three minutes on the Internet. Pitched by PR rep to publish an article written by their client that pimps their clients business which is directly competitive to mine.

Today's topics:

Netflix Snoops on Digital Pirates AllThingsD is leaving Dow Jones and the Wall Street Journal (On Fortune, Mossberg and Swisher's response, their possible valuation) Jonathan Franzen's irritation with our tech coolness obsession (His rant and the New Yorker's response)

Plugs for all:

Warren Whitlock - engage in conversation on Twitter, check out BillionsRising.com, and new search engine ISOOSI. David Schlosser - Will be speaking at the Red Pencil in the Woods Conference on October 26th. Michael Wolf - Our podcast and the NextMarket podcast are now on the Podcast One network. Wolf will be moderating panels the at the Wearable Tech Expo in December. David Spark - Session at Silicon Valley Code Camp on Oct. 5th at Los Altos - Hacking Media Production

Creative Commons photo credit to Antony_Mayfield @ http://www.flickr.com/photos/antonymayfield