Why does communication always prove a challenge for us? People don’t go to the polls even though candidates and neighbors urge them to vote. Poor performers persist in bad habits. Employees say their bosses fail to listen to their ideas. Leaders grapple with employees who resist change. With examples from politics, pop culture, business, and family life, Dianna Booher, author of “WHAT MORE CAN I SAY? Why Communication Fails and What to Do About It! will identifies 9 common reasons that communicators fail at changing hearts and minds—and concrete tips to change that situation! For example: How to build or rebuild trust, Why storytelling skills are essential for today’s professionals; Why salespeople should stop “pitching”; Why empathy can be bad for your business and career. Listen and learn how to shape conversations, presentations, product and service offers to get others to accept change, put aside a bad habit, improve performance, award the contract, or give you the job!