Our business world is changing, the customer has become more sophisticated and the competition more fierce. If organizations are to thrive in the new economy we can no longer place profit before people or profit at all costs. We require turning our focus toward a new business model or New Business DNA. Humanistic business is often referred to as Conscious Business, Conscious Capitalism or Social Enterprise, and it helps organisations realize greater profit through creating dynamic leadership throughout all strata’s of the organization while offering exceptional end user experiences. Through staff leadership development and exceptional end user experience, talent is retained, loyal customers grow, profits soar and sustainability is secured. For over thirty years Gary De Rodriguez, CEO of Peopleistic USA, has been coaching and training individuals and organizations to excel in their people performance and create sustainable profits generated from people with passion and purpose.