Your sales team is not your entire organization. However, your entire organization is your sales team --- because there is not one person in your organization who can’t cost you a sale! Today’s economy has caused ‘non-traditional’ salespeople to assume more sales responsibilities. . The challenge is that these people don’t want to be professional salespeople. But, they must be professionals who can sell. Bryan Flanagan addresses this challenge and how to communicate your value so you don’t have to defend your price or your fees. You will learn that selling is a process, not a personality. Bryan believes that companies generate more revenue by solving problems than by selling products. To achieve this, companies must implement a client-centered sales methodology. The benefit to those ‘non-traditional’ salespeople is this: The Sales Process takes pressure off the salesperson.